Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
Here is the short and sweet: You need a compelling brand story to stand out from your competitors. Why? You need to break through the noise of the 5,000 ads the average person sees a day. And? At the end of the day, when buyers must decide between service A or B, they are going… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to… Continue reading
