If you are looking to clean up old content on your site or create a new website, it’s important to think about if you should be deleting or updating content. You may be thinking: Are people even reading this content? Is the content relevant? Is this content a waste of space? Does this impact my… Continue reading
Who’s afraid of the big, bad blog? Deciding to write a blog post can be scary. When I first sat down to write a blog post, I just sat there looking at the screen. I was afraid I had nothing to share – who wants to hear what I think? Do I know enough about… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
In the first installment of this series, I outlined the 90-day blogging challenge our team took on over the summer. In the second installment, I provided you with our results. Now it’s time to review how our content marketing experiment can benefit your organization! What Do the Results from Our Blogging Challenge Mean for YOUR… Continue reading
What business benefits can consistent blogging deliver for a company? In my first post in this series, I described the 90-Day Blogging Challenge we created for our team over the summer. I know what you’re thinking: That’s great, David, but how did it go??? Check Out the Results (WOW!): With the last blog published at… Continue reading
Does blogging really drive sales? Does it get more people to your website? And are those people any more likely to buy something (or in a staffing firm’s case, apply for a job)? In this series of posts, I’ll answer these questions and more, using our 2017 blogging challenge as a case study. Find out… Continue reading
Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of a content marketing strategy, really effective? The answer is yes. A content strategy that includes posting original content directly… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
