For many staffing firms, social media feels like a luxury. With so many other priorities to focus on, finding the time to consistently post engaging content, grow an audience and generate traffic can feel impossible. But social media is a powerful tool that can generate real ROI when a strategy is developed and executed. This is the story of how one staffing firm was able to harness the true power of Facebook.

TempStaff is an independent staffing company based in Mississippi specializing in industrial, administrative and professional talent. They recently came to Haley Marketing to overcome this exact challenge. The internal team had been posting to social media as they found the time, but they did not have the resources to devote to a robust strategy. The content TempStaff had posted was generating some engagement, but it was not building the traction they knew they needed in order to connect with potential clients and qualified candidates.

The Power of Going Pro (Social Pro, That Is)

The Haley team recommended Social Pro, a full-service, custom social media strategy and execution program that builds engagement, generates traffic and ultimately, increases inbound leads. The strategy for TempStaff involved creating engaging and relevant content to generate interest in the client’s page, as well as a full-scale “likes” campaign to expand their audience and create an active community of followers.

To help enhance the reach of job postings and reach more qualified candidates, branded images were created and posts were strategically boosted through paid ads. Paid advertising allowed TempStaff’s jobs to get directly in front of local users interested in finding jobs.

Over one year, TempStaff enjoyed a 546 percent increase in website traffic, with 91 percent of that new traffic coming directly from their Facebook page. They also saw a nearly 40 percent increase in Facebook likes and they received over 1,000 resumes directly from social media. You can learn more about this strategy and its results by reading the full case study.

[Case Study] Social Pro: Unlocking the True Potential of Facebook

What Can Social Media Do for Your Staffing Firm?

Facebook can be an extremely powerful tool for staffing companies, but many firms simply lack the resources to develop strategies that will generate true ROI. If you are looking for new ways to harness the power of social media to connect with new prospects and candidates, contact the team at Haley Marketing Group today.

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