Social Pro: Unlocking the True Potential of Facebook
Social media is an important tool for staffing and recruiting firms to connect with a wider audience and generate qualified applications. However, it’s difficult for many companies to devote the time and resources required to develop and execute an effective social strategy. This is how Haley Marketing helped one staffing firm in Jackson, Mississippi, gain social traction, increase traffic and connect to more candidates through Facebook.
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Case Study at a Glance
The Challenge:
Help our client use social media to drive traffic to their website and utilize Facebook Jobs to connect to more candidates.
The Solution:
Leverage Social Pro, Haley Marketing’s full-service, custom social media strategy to increase engagement, exposure and targeted traffic.
The Results:
We helped our client:
Grow their Facebook audience
Increase website traffic from Facebook
Generate more applications directly from social media
Client Background and Challenges
TempStaff is an independent, locally owned and operated staffing company providing industrial, administrative and professional talent to businesses in Central and Southwest Mississippi.
As a leading staffing firm in the region, the TempStaff team didn’t necessarily have the time or resources to devote to a full social strategy. They were able to share some content, but they were not getting the traction or results they knew were possible through Facebook. They turned to Haley Marketing to help develop that strategy, grow their social reach and leverage the new Facebook Jobs platform to share open positions.
The Solution
The social media team at Haley Marketing recommended Social Pro, a full-service social media strategy and execution program designed to improve social engagement, generate more traffic and increase inbound leads.
Improve Engagement
A strategy was developed to create engaging and relevant content that would generate interest in the TempStaff page and ultimately, increase likes and clicks.
Increase Audience Size
Through a targeted “likes” campaign, the team was able to expand TempStaff’s Facebook audience and build a more active community.
Enhance Reach of Job Postings
The team created branded images to promote job openings and strategically boosted TempStaff posts through a paid advertising strategy. Through boosting, those ads were able to get directly in front of local users interested in finding work.
The Results
This strategy paid off in spades. TempStaff saw the following results:
546% increase in website traffic over the course of a year, with 91% of that traffic coming directly from Facebook.
39% increase in Facebook likes from 2,859 to 3,976.
1,097 resumes received through Facebook.
Through Social Pro, TempStaff achieved their goal of increasing their Facebook audience engagement and connecting with more applicants through social media.
In our client’s words:
“Since 2007, the Haley Marketing team has helped us put our best foot forward by developing great promotional plans including website development, social media marketing and much more. We always enjoy the Lunch with Haley webinars and appreciate the valuable information you share.
Perhaps most importantly, the Haley customer service team is always friendly and helpful anytime we have a question or request a customization. No matter the situation, we know to expect a prompt response and are always kept up-to-date on any project. We look forward to many more years of working with Mackenzie and Haley Marketing!”
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