Social Pro: Unlocking the True Potential of Facebook

Client
TempStaff
Service
Social Pro + Social Media

Social media is an important tool for staffing and recruiting firms to connect with a wider audience and generate qualified applications. However, it’s difficult for many companies to devote the time and resources required to develop and execute an effective social strategy. This is how Haley Marketing helped one staffing firm in Jackson, Mississippi, gain social traction, increase traffic and connect to more candidates through Facebook.

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Case Study at a Glance

The Challenge:

Help our client use social media to drive traffic to their website and utilize Facebook Jobs to connect to more candidates.

The Solution:

Leverage Social Pro, Haley Marketing’s full-service, custom social media strategy to increase engagement, exposure and targeted traffic.

The Results:

We helped our client:

  • Grow their Facebook audience
  • Increase website traffic from Facebook
  • Generate more applications directly from social media

Client Background and Challenge

TempStaff is an independent, locally owned and operated staffing company providing industrial, administrative and professional talent to businesses in Central and Southwest Mississippi.

As a leading staffing firm in the region, the TempStaff team didn’t necessarily have the time or resources to devote to a full social strategy. They were able to share some content, but they were not getting the traction or results they knew were possible through Facebook. They turned to Haley Marketing to help develop that strategy, grow their social reach and leverage the new Facebook Jobs platform to share open positions.

The Solution

The social media team at Haley Marketing recommended Social Pro, a full-service social media strategy and execution program designed to improve social engagement, generate more traffic and increase inbound leads.

Improve Engagement

A strategy was developed to create engaging and relevant content that would generate interest in the TempStaff page and ultimately, increase likes and clicks.

Increase Audience Size

Through a targeted “likes” campaign, the team was able to expand TempStaff’s Facebook audience and build a more active community.

Enhance Reach of Job Postings

The team created branded images to promote job openings and strategically boosted TempStaff posts through a paid advertising strategy. Through boosting, those ads were able to get directly in front of local users interested in finding work.

The Results

This strategy paid off in spades. TempStaff saw the following results:

  • 546% increase in website traffic over the course of a year, with 91% of that traffic coming directly from Facebook.
  • 39% increase in Facebook likes from 2,859 to 3,976.
  • 1,097 resumes received through Facebook.

Through Social Pro, TempStaff achieved their goal of increasing their Facebook audience engagement and connecting with more applicants through social media.

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