Remarketing is the most cost-effective marketing tactic in the staffing industry. For less than one penny per ad impression (on average), you can stay top-of-mind with previous website visitors.
Three Remarketing Campaigns to Leverage
Remarket to All Site Visitors
At a minimum, a general remarketing campaign is key aspect to help increase brand awareness and keep you top-of-mind. Invest in a general remarketing campaign that would appeal to all site visitors (candidates or employers) to help convey your brand and key differentiators.
Remarket to Employers/Prospects
Expand your marketing to include a campaign that offers tailored messages to appeal to employers who have viewed your employer-focused pages on the website. This technology allows you to drill down and show focused ads based upon the page a visitor views. If a prospect explores your employer pages to learn more about your service, you can deliver ads that reinforce the information they explored. Highlight your employment services, types of positions you recruit for, or competencies that set you apart in the market.
Remarket to Job Board Visitors
Launch a remarketing campaign delivering focused messaging that appeals to today’s job candidates. Have the campaign target individuals who have explored the job board or candidate-sections of your website. Returning candidates are 2x more likely to apply for a job then first-time visitors, so structure your messaging to align with the reasons candidates should work with you (what do you offer?), and/or the reasons they look for a new job (Do they hate their boss? Does their current pay stink?).
Increase Your Reach. Stay Top-of-Mind.
Remarketing campaigns are extremely cost-effective and an excellent way to ensure your current and potential candidates and clients don’t forget about you and how you can help. If you’re interested in getting a campaign off the ground, contact Haley Marketing Group’s team of remarketing experts today.