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Beyond the Brochure: Creating a True Sales Arsenal (and a 2018 ASA Genius Award Winner!) for a Total Workforce Solutions Provider

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Another 2018 Genius Award Winner!

The American Staffing Association’s Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, five of our clients were named Genius Award winners, including Hamilton-Ryker:


Headquartered in Tennessee with 35 locations across the U.S., Hamilton-Ryker® is a total workforce solution and industry leader for the provision of industrial, administrative and information technology staffing, as well as recruiting, management consulting and information technology solutions. You can learn more about Hamilton-Ryker from their CEO, Kelly McCreight, on this episode of Secrets of Staffing Success: “Virtual Reality Training“.

Offering a broad range of staffing and workforce management solutions (services and technology), Hamilton-Ryker knew they needed more than a standard tri-fold brochure for their account managers to:

  • Capture prospects’ attention.
  • Educate target employers about the concept and value of total workforce management.
  • Present their full range of capabilities.
  • Explain Hamilton-Ryker’s value proposition of “Better Service. Better value. Better results.”
  • Provide proof to back up Hamilton-Ryker’s claims.
  • Generate sales leads and warm prospects for sales calls.


After consulting with Hamilton-Ryker’s team to identify their sales challenges, goals and target audiences, our team created a five-pronged toolkit to properly equip their account managers:

  1. Corporate capabilities brochure that introduces all the services Hamilton-Ryker offers.
  2. PowerPoint presentation that explains the concept of total workforce solutions and our client’s approach to workforce management.
  3. Sales deck upgrade (design and content), to incorporate more information about total workforce solutions.
  4. Sell sheets that provide a more targeted explanation of each service they offer.
  5. Case studies that clearly demonstrate the value of total workforce solutions.

Take a look at their award-winning campaign materials here.


Combining a corporate capabilities brochure, PowerPoint presentation, sell sheets and case studies, Hamilton-Ryker now has a powerful direct marketing toolkit that:

  • Demonstrates their abilities as a total workforce solutions company.
  • Positions them as an ideal staffing partner for their target audience.
  • Provides irrefutable proof of their value proposition.

Need a more powerful sales arsenal?

Set up a free, no-obligation consultation with one of our Marketing Educators.

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