Secrets of Staffing Success Podcasts

Each episode, we interview staffing firm owners and industry leaders to evaluate their best practices, unique differentiators, and tricks of the trade that deliver world-class performance.

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Episodes

Episode 16
Book Review: High-Velocity Hiring


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Looking for a smarter, faster, more accurate way to hire?

Scott Wintrip shows you the way in High-Velocity Hiring: How to Hire Top Talent in an Instant. In this book, hiring guru Wintrip teaches you how to turn on the talent tap and keep it flowing.

He advises on:

  • Taking emotion out of the process
  • Benchmarking successful employees
  • Keeping top candidates in the process
  • Using experiential interviews
  • Reducing employee turnover

 

High-Velocity Hiring explains how to build a loyal and engaged team consisting of current staff and a ready-to-tap talent pool. His advice is helpful in today’s tight talent market, but will also be essential when the market turns, forcing hiring managers to pluck the best talent from a deluge of applicants.

Strongly recommended for hiring managers or anyone in the staffing industry.

In part 2 of our listener Q&A Brad Smith and I answer your staffing and marketing related questions including…

  • How can I bring my out of date website into 2018?
  • What traits set apart successful staffing owners?
  • What are the latest recruitment marketing trends?
  • How will Alexa and Google Home Assistant fit into the staffing landscape?
  • and what are the biggest marketing mistakes a staffing firm can make?

You can check out part 1 here.

Be sure to follow Brad on Twitter @bradsmith14  and our show @StaffingPodcast.

A very special episode of Secrets of Staffing Success, where we take your question!  I’m joined by Brad Smith our Director of SEO & Social Media.  Some of the questions we tackle in this episode…

  • What are the three most important areas we need to focus on for successful SEO program?
  • In the past 6 months our website traffic is up but our applications to our job board are down.  What should we be looking at to help increase our applications?
  • When is the best time to publish a blog post? When is the best time to post on social media?
  • When looking at Google Analytics, what are the most important metrics you should look at?

Don’t forget to check back for Part 2 in two weeks!

An interesting conversation with Mike Houston from Opti Staffing.  Mike’s goal is to “pull back the curtain” on the recruiting industry.  We’ll talk about how he’s going about doing that.  Plus…

  • How Mike has been able to differentiate his firm in a crowded marketplace
  • His overall approach to marketing a recruiting firm
  • The challenge of finding passive candidates
  • The genesis of his “Fit Factor” campaign and how it helps them stand out
  • and, after 30 years in the industry, where does Mike go for inspiration

If you’d like to learn more about Opti Staffing visit https://www.optistaffing.com/.

In our conversation with Sunil Bagai from Crowdstaffing we discuss the future of technology and automation in the staffing industry.  Including:

  • How staffing firms can innovate and still keep the personal connection with candidates and clients
  • Potential draw backs to the “human cloud”
  • How technology can help find passive candidates
  • and is there a fear that technology will make staffing firms obsolete?

For more information on Crowdstaffing check out their website: http://www.crowdstaffing.com/.  And be sure to follow Sunil on Twitter @BagaiSunil.

Leigh Ann Pagnard joins us for an exciting conversation about what staffing firms should be doing to dominate the second half of 2018.  Among the topics we discuss:

  • What should staffing firms be doing to make for a better candidate experience?
  • What’s the biggest myth about the staffing industry that still exists?
  • What are some areas that staffing and recruiting firms should be looking at for their mid year assessments?
  • What are some of your best tactics for attracting passive candidates?

To connect with Leigh Ann you can visit her LinkedIn profile.

Episode 10
“Be Greedy” with Scott Wintrip


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Staffing industry strategist, speaker and author Scott Wintrip joins us on this episode.  Scott has 30 years of experience helping staffing and recruiting firms reach their highest potential.  In this episode we discuss:

  • What the staffing industry is doing really well right now
  • The biggest change coming in the next 2 years you should be preparing for now
  • Why candidates need to be marketed to as much as clients
  • Why your prospects care about your product, not your process
  • and the one piece of advice for all staffing sales reps

We also talk about Scott’s new book High Velocity Hiring. You can order the book here.

We’re joined this week by Eric Goodwin from Goodwin Recruiting.  In this episode Eric and I discuss:

  • The big decision Eric made to leave hospitality and start his own recruiting firm
  • Why failure was not an option
  • Why Goodwin is bringing “integrity back” to recruiting
  • The challenges of diversifying Goodwin Recruiting beyond hospitality
  • How automation will affect the recruiting industry

To find out more about Goodwin Recruiting visit: www.goodwinrecruiting.com.

We’re very excited to speak with Mike Cleland, founder of Charted Path and author of “Breaking Through: Leadership Disciplines from Top Performing Staffing Firms”.  In this episode Mike and I discuss:

  • The biggest mistake staffing leaders make
  • Biggest key to sustained growth for staffing firms
  • Is metrics based management a double edged sword?
  • How staffing firms can improve internal staff turnover
  • Why the staffing industry needs to be proud of what they do and use it to their advantage
  • Scalable practices for firms looking to grow in the next 2-3 years
  • Is automation a threat to the staffing industry?

I also answer your marketing questions.  If you have a marketing related question you’d like us to discuss on a future episode please email me at [email protected].

Laurie Hyllberg, vice president of Kinsa Group is our guest this week.  Kinsa Group is a Wisconsin-based recruiting firm that specializes in the food and beverage industry.  In this episode Laurie and I discuss:

  • Their process for finding the “ideal” candidate
  • Challenges she has faced recruiting millenials
  • The importance of tailoring your message to various audiences
  • Success her recruiters have had using social media
  • And the best piece of career advice she ever received

If you’d like to know more about Kinsa Group you can visit their website at http://www.kinsa.com/.

Angela Chambers President and Managing Partner of Mercer Bradley joins us to talk about:

  • The importance of social media to their firms success
  • How internal staff training has helped with turnover
  • What advice she would give a younger version of herself
  • and what might be my favorite pearl of wisdom

If you’d like more information about Mercer Bradley you can check them out at http://www.mercerbradley.com/.

David and Marty Luttrell owners of 32 AtWork Personnel Services franchises join us for our first new episode of 2018.  In this episode we’ll discuss:

  • Their most successful growth strategy
  • The challenges that come with working with your brother
  • Outlook for LI staffing in 2018
  • What advice they would give a younger version of themselves

If you’d like to learn more about about AtWork Personnel Services please visit: http://www.lstaff.com/

Episode 4
Best of 2017


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It’s been an amazing 11 episodes!  We are so thankful for all of our guests and listeners.  While we prepare brand new episodes we thought you might like to hear some of the best advice and insights from our 2017 episodes.

We’re thankful for everyone who has been a guest and a listener.  If you would like to subscribe to Secrets of Staffing Success just select your favorite method below.

David Searns our president and CEO joins us for a great conversation about marketing for the staffing industry.  Among the topics we discuss:

  • The biggest reason marketing fails
  • Common misconceptions about marketing
  • What’s the biggest threat to the industry in 2018
  • David’s secrets to hiring a great team

If you’d like to learn more about Haley Marketing visit: http://www.haleymarketing.com/

Matt Kolinski (USA Staffing Services) joins us to talk about his unique business model.  We’ll also discuss:

  • What kind of challenges did this unique business model present?
  • What does he wish staffing firms did more of?
  • The #1 piece of advice he would give entrepreneurs or start ups in the staffing industry
  • Does he consider marketing a cost center or an investment center?
  • and what’s the biggest opportunity for staffing in 2018?

If you’d like to learn more about USA Staffing Services please visit: https://www.usastaffingservices.com/

Chris Rickerson (Elite Staffing Solutions) joins us to talk about his unique and inspiring journey to CEO of a multi-million dollar staffing firm.  We’ll discuss…

  • Growing up in a home with a drug addicted mother
  • Chris’s own battles with substance abuse
  • How his faith helped him turn his life around
  • Why his firm doesn’t hesitate to hire those with similar backgrounds to Chris’s
  • The keys to Elite Staffing Solutions rapid growth

This is an episode you won’t want to miss!

If you’d like to know more about Elite Staffing Solutions go to http://wichitastaffing.com/