Secrets of Staffing Success Podcasts

Each episode, we interview staffing firm owners and industry leaders to evaluate their best practices, unique differentiators, and tricks of the trade that deliver world-class performance.

Subscribe on your favorite player, and be sure to leave a review!

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Episodes

Episode 77
[InSights] Preparing for 2020


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

EPISODE 26 SEGMENTS:

  • How might you evaluate your 2019 content to plan a 2020 content strategy?
    (1:20)
  • What should YOU think about before clicking publish on social media? (6:04)
  • Facebook MIGHT Implement Limits on How Many Ads a Page Can Run in 2020 (13:12)

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

HOSTED BY:

REFERENCED IN THIS EPISODE:

Facebook Will Implement Limits on How many Ads a Page Can Run in 2020

Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that their Secrets of Staffing Success (SoSS) recruitment podcast was ranked eleventh on Akken Cloud’s Top 20 Most Influential Websites in the Staffing & Recruiting Industry.

The Evolution of Staffing Influencers

Over the past several years, the internet and technologies that come with it have fundamentally changed the staffing and recruiting industry. Candidates and clients now consume more content than ever, and social media, online networking sites, podcasts, newsletters, job boards and more have a tremendous influence how employers, recruiters and job seekers interact.

In light of this evolution, Akken Cloud partnered with data and analytics firm Brand24 to find the top 100 most influential sites in the staffing and recruiting industry for 2019. The list was created using the keywords “staffing and recruiting,” and Akken Cloud plans to keep the top 20 list up to date as the industry and internet evolve.

“Over the past two years it’s been our goal to share insights from some of the top thought leaders in the industry,” said SoSS host Todd Lewandowski. “I’ve always been encouraged by the generosity of the staffing and recruiting industry to share what is working to help firms succeed.

“Being named to this list of staffing influencers is a testament to the generosity and knowledge of our guests,” continued Lewandowski. “We are honored to be grouped together with the Twitters, Indeeds, and YouTubes of the world.”

The Rise of Secrets of Staffing Success

When it launched in 2017 as a biweekly podcast created exclusively for the staffing industry, Secrets of Staffing Success episodes featured candid conversations with industry entrepreneurs and thought leaders on best practices, unique perspectives and tricks of the trade that staffing professionals can use to drive world-class performance. Since then, the show has rapidly built a loyal following by sharing timely insight, advice and practical lessons on topics all staffing professionals can relate to – in a fresh, engaging format.

Capitalizing on this initial success, the Haley Marketing podcast network expanded in January 2019 with the addition of InSights. Hosted by Brad Bialy and Matt Lozar, InSights episodes share what’s working in digital, social and recruitment marketing. The recruiting podcast frequently features collective input from Haley Marketing’s team of social media and performance marketing experts, and each episode contains three discrete, high-impact segments dedicated to helping staffing professionals recruit top talent in a candidate-starved market. The addition of biweekly InSights episodes has helped Secrets of Staffing Success increase its monthly listeners to more than 3,000, while quickly building an archive of more than 75 published episodes.

Subscribe to Secrets of Staffing Success

To listen to past and future episodes of the interview portion of Secrets of Staffing Success and InSights, subscribe on iTunes, Google Play or listen directly on HaleyMarketing.com.

It’s time to talk ethics!  Tricia Tamkin from Moore Essentials joins us to take a candid look at the ethical state of the staffing and recruiting industry.  We discuss:

  • The teachings of ruse recruiting, lying to candidates and flip marketing.
  • How these practices influence our industry’s reputation
  • What can you do? Learn to make an ethical decision. There’s an actual process you go through.
  • and we’ll walk through a few different scenarios and decide if they are ethical

For more information about Tricia and Moore Essentials visit: https://mooreessentials.com/.

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 25 SEGMENTS:

  • How can you plan a content strategy around the holiday season? (1:16)
  • Is organic reach on Facebook DEAD for staffing firms? (7:33)
  • Passive candidates and one KEY lesson from Staffing World 2019 (14:11)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

A List of Haley Marketing Group’s Favorite Holiday Movies

Always a treat to have our own team members on an episode.  We talk with David Searns and Brad Smith about the upcoming Staffing World 2019.  Among many fun topics we’ll discuss:

  • What attendees can expect from Haley Marketing’s Smart Marketing Talk Show
  • What sessions they are most looking forward to
  • Advice for first time attendees
  • Favorite staffing world memory

To register for our Staffing World 2019 recap webinar go to https://lunchwithhaley.com/.

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 24 SEGMENTS:

  • How to engage and reactivate your candidate database (1:04)
  • A Lesson from the Colorado Staffing Association (9:34)
  • Takeaways from the HR Pod Squad (17:22)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

National Association of Personnel Services

Colorado Staffing Association

HR Pod Squad

 

PRESENTED BY HALEY MARKETING’S HOT SUMMER DEALS:

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

With unemployment being so low is it time to rethink your background check process?  Katie Kulp from Chane Solutions joins us to discuss:

  • What aspects of the background check should staffing firms be willing to overlook?
  • How have new marijuana laws changed the drug screening process?
  • Is there such a thing as a too intrusive background check?
  • What are some of the biggest bottlenecks in the background screening process?

To find out more about Katie and Chane Solutions check out https://www.chanesolutions.com/

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 23 SEGMENTS:

  • Is your contact form hurting your staffing firm? (1:19)
  • Employer branding for the holidays 🎅 (16:39)

 

WANT THE SHOW TRANSCRIPT?

Click a segment title above!

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Which Types of Form Fields Lower Landing Page Conversions?

 

PRESENTED BY HALEY MARKETING’S HOT SUMMER DEALS:

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

You need to create content that pulls in the people you really want to talk to.

Geri Duncombe - Goodwin Recruiting

Creating content…it’s one of my favorite topics and a big part of my conversation with Geri Duncombe from Goodwin Recruiting.  We also discuss:

  • How has the new generation of workers changed her recruiting approach?
  • What’s been the biggest game changer in her marketing efforts?
  • The major impact that focusing on SEO has had on her business
  • What’s keeping Geri up at night?

To learn more about Geri and Goodwin Recruiting visit: https://www.goodwinrecruiting.com/

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 22 SEGMENTS:

  • Why do we need to create content? (1:24)
  • Is Facebook going to stop showing users how many people “Like” their posts? (7:41)
  • SparkToro’s 2019 Google Ranking Factors Report (10:10)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram’s Test

Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 21 SEGMENTS:

  • What are SMART goals and why are they important? (1:24)
  • Facebook ads are changing AGAIN and it has a direct impact on YOUR staffing firm (8:43)
  • Why you should reply to both negative and positive reviews on Google (16:06)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

REFERENCED IN THIS EPISODE:

Start With Why – Simon Sinek TED Talk

Improve your local ranking on Google

 

 

Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is celebrating the tremendous growth and success of their Secrets of Staffing Success recruitment podcast.

Hot Topics, Explosive Growth

When it launched in 2017 as a biweekly podcast created exclusively for the staffing industry, Secrets of Staffing Success episodes featured candid conversations with industry entrepreneurs and thought leaders on best practices, unique perspectives and tricks of the trade that staffing professionals can use to drive world-class performance.

Since then, the show has rapidly built a loyal following by sharing timely insight, advice and practical lessons on topics all staffing professionals can relate to – in a fresh, engaging format. “We keep hearing from members of the staffing and recruiting industry what a great resource this podcast has become,” said host Todd Lewandowski. “Many people who are new to the industry have listened to the entire series. And some companies make it a point to listen to the episodes during meetings.”

Capitalizing on this initial success, the Haley Marketing podcast network expanded in January 2019 with the addition of InSights. Hosted by Brad Bialy and Matt Lozar, InSights episodes share what’s working in digital, social and recruitment marketing. The recruiting podcast frequently features collective input from Haley Marketing’s team of social media and performance marketing experts, and each episode contains three discrete, high-impact segments dedicated to helping staffing professionals recruit top talent in a candidate-starved market. The addition of biweekly InSights episodes has helped Secrets of Staffing Success increase its monthly listeners to more than 3,000, while quickly building an archive of more than 60 published episodes.

Subscribe to Secrets of Staffing Success

To listen to past and future episodes of the interview portion of Secrets of Staffing Success and InSights, subscribe on iTunes, Google Play or listen directly on HaleyMarketing.com.

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 20 SEGMENTS:

  • Why every blog post needs a purpose (1:28)
  • Why every Recruiter should connect with 25 people on LinkedIn every day (8:10)
  • What makes a great job title? (15:51)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

Episode 64
[InSights] Design Trends for 2020


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 19 SEGMENTS:

  • How can you turn your blog articles into great visual content? (2:28)
  • The key to creating thumb-stopping imagery for social media (6:57)
  • Design trends from Haley Marketing’s Creative Team (11:00)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING’S HOT SUMMER DEALS:

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer

As a leader how well do you communicate your culture to your internal staff?  It’s one of the many topics we cover with Sharlene Massie from About Staffing.

We also discuss:

  • How to develop a brand strategy
  • What is her most important role as a leader?
  • How has the new generation of worker changed her recruiting practices?
  • When evaluating candidates, how important is personality?

To learn more about Sharlene and About Staffing visit: https://www.aboutstaffing.com/

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 18 SEGMENTS:

  • What is the ideal blog post length?  (1:26)
  • A marketing lesson from Amazon (6:57)
  • What does Instagram’s beta test mean for your staffing firm?  (12:56)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter or email [email protected].and let us know what you’re thinking,

 

HOSTED BY:

 

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 17 SEGMENTS:

  • Do candidates actually read blog posts?  (1:55)
  • How can you get over your fear of pressing record and start creating video content? (9:31)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

PRESENTED BY HALEY MARKETING’S HOT SUMMER DEALS:

Looking to fire up your marketing or recruiting?

Let us help light the fire!

To learn more about Haley Marketing’s 8 HOT SUMMER DEALS visit haleymarketing.com/summer

When is it ok to say “no” to a potential client?  That’s just one of the questions I posed to Mike Wiley from McGrath Systems.  We’ll also discuss

  • How McGrath branded it’s service offerings to help standout in the marketplace
  • What does Mike do to ensure that his recruiters are motivated and engaged?
  • What role can the staffing industry play in trying to close the skills gap?
  • What is Mike doing now to prepare for a possible recession in the next 2-3 years?

To learn more about McGrath Systems check out: https://www.mcgrathsystems.com/

EPISODE 16 SEGMENTS:

  • How can you get more applicants to open your email newsletter?  (1:18)
  • What social media KPIs should you be tracking? (8:45)
  • And we chat about a recent thread from ASA Central (15:25)

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

Find a niche or be “everything to everyone”?  It’s a dilemma for staffing owners.  On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche.  We’ll also discuss…

  • What it was like for Scott to be a candidate before moving to this side of the recruiting world
  • How Horizon built it’s online reputation from a few bad reviews to over 800 reviews, and a 4.8 rating, in just a few short years
  • The tactics Horizon uses to stay ahead of their competition
  • Why firms need to be active in their state associations

For more information about Horizon visit https://www.horizonhospitality.com/.

 

EPISODE 15 SEGMENTS:

  • How can staffing firms generate leads through pillar content? (1:43)
  • 5 graphic templates every staffing firm should have in their toolbox (7:40)
  • Two takeaways from Bullhorn Engage 2019 (17:14)

 

REFERENCED IN THIS EPISODE:

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

EPISODE 14 SEGMENTS:

  • Is a chatbot the secret to improving your candidate experience? (1:24)
  • Lessons from the Florida Staffing Association’s Annual Conference (7:28)
  • What should YOU be doing to improve your footprint across Google Properties (14:55)

 

REFERENCED IN THIS EPISODE:

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 13 SEGMENTS:

 

WANT THE SHOW TRANSCRIPT?

Click a segment title above!

 

REFERENCED IN THIS EPISODE:

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB:

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

During times of a talent shortage, keeping recruiters engaged is a top priority.  But it’s not just about money and perks.  Kelly Merbler tells us how managers, and recruiters themselves, can keep themselves performing at a high level.  We’ll discuss…

  • How can firms keep their recruiters engaged during talent shortage times
  • What can recruiters do to keep themselves engaged
  • What are the biggest blind spots with staffing leaders
  • How can staffing owners implement a “strengths based culture”

To learn more about Kelly visit: https://www.kellymerblerco.com/.

Episode 53
[InSights] Getting Started with SEO


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 12 SEGMENTS:

  • What is Search Engine Optimization and How Do We Get Started? (1:26)
  • Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing (9:42)
  • How Your Personal Brand Can Lead to More Applications and Better Candidates (18:11)

 

REFERENCED IN THIS EPISODE:

  • [Thought Leaders] Larry Kim, Neil Patel, GaryVee, Brian Fanzo, Seth Godin, Jay Baer

 

LET’S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:

 

PRESENTED BY THE IDEA CLUB:

The Idea Club is Haley Marketing’s playground for creative thought, experiments and inspiration.

From ebooks and whitepapers to how-to articles and on-demand webinars, you’ll find everything you need to stand out, stay top-of-mind and sell more.

To Learn More Visit: haleymarketing.com/ideaclub

Episode 52
[Interview] Robin Mee – Mee Derby


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby.  We also discuss:

  • Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused?
  • What kinds of “recruitment marketing” tactics work best?
  • What role has content marketing taken in Mee Derby’s company’s growth? And how has the team become involved.
  • How Mee Derby has built their social media followers from 200-20,000 in just 5 years.

You can find out more about Mee Derby at www.meederby.com.

The last time national unemployment was below 3.6 percent we had just put a man on the moon and The Beatles were dominating the pop charts.

Is your recruitment marketing stuck in 1969?

Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.

 

EPISODE 11 SEGMENTS:

  • How Long Does it Take to See Results from Blogging? (1:17)
  • Stealing InSights from Your Competitors: Facebook Ads Research (7:12)
  • The Key to Mitigating Ghosting and the No Call No Show (12:06)

 

LET’S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

 

HOSTED BY:
Brad Bialy (LinkedIn / Twitter)
Matt Lozar (LinkedIn / Twitter)

 

PRESENTED BY HALEY MARKETING GROUP:
Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, Haley Marketing makes it easy for you to stand out in a saturated market. To learn more visit: haleymarketing.com

On today’s episode of Secrets of Staffing Success:

Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success.

Topics Covered Include:

  • Developing a systematic process for podcasting
  • Something always goes wrong…unless you have a plan and leave nothing to chance.
  • What has Todd learned from 40 interviews with thought-leaders and innovators from throughout staffing and recruiting?
  • How do we distribute the podcast after we click publish?
  • Is there one key topic that keeps coming up from guests?

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.

On today’s episode of InSights:

  • Does your staffing firm need a Game of Thrones strategy? (1:16)
  • Is your social media messaging balanced for human readers and algorithms? (7:34)
  • The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04)

During segment 2, Social Reach, they’re joined by Michelle McCormick, Social Media Marekting Advisor.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Report] The New Language of Staffing

[Webinar] Staffing Messaging: Striking a Balance Between Human Readers and Algorithms

[Case Study] Programmatic Increases Qualified Applications and Eliminates Wasted Job Board Spend

[Article] Job A Has 0 Applications. Job B Has 100 Applications. How Can Programmatic Advertising Fix That?

[Article] This Will Make You Successful at Programmatic Job Advertising

 

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

A guide to repurposing your blog post (1:51), three ways to develop relationships on LinkedIn (8:14), and they share four lessons from the TAtech Leadership Summit on Recruitment Marketing and the Massachusetts Staffing Association’s Annual Conference (14:15) 

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Conference] TAtech Leadership Summit on Recruitment Marketing

[Conference] Massachusetts Staffing Association

[Process Automation Tool] Calendly

On this episode we talk training for your internal staff.  Amy Munroe from Staffing eTrainer joins us and we ask her:

  • With candidates being so tough to find now what are some areas of focus when it comes to recruiter training?
  • Where is the biggest gap in training in the staffing industry right now?
  • What are some of the characteristics to look for when hiring from outside the industry?
  • What are 2-3 essential elements to onboarding to make sure you don’t lose new hires in the first few weeks?
  • What will be the biggest change in the next 2-3 years when it comes to training?

You can find out more about Staffing eTrainer at https://www.staffingetrainer.com/

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

  • The importance of showcasing the right imagery on your website (1:43)
  • Is now the perfect time to add video to your social media mix? (9:10) 
  • A Haley Marketing Group case study that resulted in a 250% increase in applications (15:46) 

During segment 3, Seen & Heard, they’re joined by Todd Lewandowski, Director of Content Marketing at Haley Marketing Group and Host of the Secrets of Staffing Success Interview Series.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

What are the biggest marketing mistakes staffing firms make?  Our own Director of SEO and Social Media, Brad Smith joins us to tackle that question.  We’ll also discuss:

  • What should staffing owners be most concerned about right now?
  • Where is a good place to start when developing a marketing plan?
  • 5 years ago it was all about blogs, then it was all about social media.  What’s the “must have” for staffing firms marketing plans now?
  • At this moment what’s most important to help your search engine optimization?

You can follow Brad at @bradsmith14.  If you’d like to know more about the services of Haley Marketing please go to: https://www.haleymarketing.com/.

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

Three ways to improve your blog’s search engine optimization (1:15), whether or not staffing and recruiting firms should be allocating time and resources on Instagram (10:03), important changes you need to be aware of if you’re advertising jobs on Facebook (17:17)

During segment 1, Content Blueprint, they’re joined by Joe Ray, Social Media Marketing Advisor at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Webinar] Search Engine Optimization: What Matters Most to Staffing and Recruiting Firms

[Report] 22+ Instagram Stats That Marketers Can’t Ignore This Year

[Article] What 6,000 Hours of Research Taught Us About Social Media for Staffing Firms

[News] Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising

 

Episode Presented by Haley Marketing:

Want to stand out. Stay top of mind. And sell more? Haley Marketing’s philosophy is simple – to make great marketing more affordable. Whether you’re looking to drive sales leads or attract more qualified candidates, we make it easy for you to stand out in a saturated market.

To learn more visit: haleymarketing.com

Episode 43
[InSights] Best Places to Share Jobs


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

On this episode of InSights, the staffing podcast dedicated to sharing social recruiting best practices, Brad Bialy and Matt Lozar discuss:

  • How to write great job descriptions (1:20)
  • A rapid-fire round of best places to share your jobs on social media (9:15)
  • The recent technological advances to the Haley Marketing Job Board and the importance of providing consistent shareworthy services in the staffing industry (23:33)

During segment 3, Seen and Heard, they’re joined by Victoria Kenward, Co-Founder and Chief Operating Officer of Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] The Ultimate Guide to Job Descriptions in 2019

[Product] Job Board. Posting jobs has never been easier.

[Report] 2019 Recruitment Marketing Benchmarks Report

Are we more prepared for a recession this time around?  That’s just one of the topics we explore with Henry Kiel from HW Staffing Solutions.  We’ll also discuss…

  • What can staffing firms do to be proactive about internal turnover?
  • How to find and recruit passive candidates
  • What type of technology investments should staffing firms make now?
  • Where will the biggest growth in staffing occur in the next 1-2 years?

Plus be sure to stick with the episode until the end for a special offer from Haley Marketing Group!

For more information on HW Staffing visit: https://www.hwstaffing.com/.

Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm.  We’ll talk with Lauren about the challenges…and opportunities it has brought her firm along with…

  • How to compete with large staffing firms in a small market
  • What’s working in social recruiting
  • How their candidate experience has helped attract a higher level candidate
  • Tapping into the “ex-pat” candidate market

You can connect with Lauren on LinkedIn and to find out more about StaffBuffalo visit: http://staffbuffalo.com/

On this episode of InSights, Brad Bialy and Matt Lozar discuss

  • The Key to Content Variety (1:28)
  • The 2019 Recruitment Marketing Benchmarks Report from SmashFly (18.55)
  • 6 Social Recruiting Tactics that are Driving Applications Today (7:09)
  • A Quick-Hitting Recap of Each Segment

During Social Reach, they’re joined by Corinne McCarthy, Social Media Marketing Advisor at Haley Marketing Group.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:
[Report] Cisco Visual Networking Index: Forecast and Trends, 2017–2022

[eBook] Personal Branding: Your Secret To More Applications and Better Candidates

[Case Study] Smart Social Strategy Exponentially Increases Job Reach and Applications

[Report] 2019 Recruitment Marketing Benchmarks Report

On this episode of InSights, Brad Bialy and Matt Lozar discuss:

  • The Keys to Defining Your Target Audience (1:25 – 6:37)
  • How to Gather and Respond to Online Reviews (6:38 – 12:37)
  • The Importance of Calls to Action on Your Career Site (12:38 – 20:47)
  • A Quick-Hitting Recap of Each Segment

They’re joined in segment 3, Seen and Heard, by Social Media Marketing Advisor, Aaron Eastlack.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

[Article] What are the Critics Saying About Your Staffing Firm?

Episode 37
[Interview] Scott Wintrip


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Time to check in with our old friend Scott Wintrip.  Scott is celebrating 20 years of providing staffing and recruiting firms with the best advice in the business.  On this episode we talk to Scott about:

  • Traits you should look for from candidates for your internal positions
  • How can firms help fill the void from Indeed
  • What can staffing firms do to improve their relationship with HR?
  • The most common blind spot among staffing and recruiting firms
  • What will the headline be for the staffing and recruiting industry at the end of 2019?

Check out Scott’s episode from 2018.  And be sure to read all of Scott’s great content at https://scottwintrip.com/

Episode 36
[InSights] Every Post Has a Purpose


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

In this episode of InSights, Brad Bialy and Matt Lozar discuss:

  • The Keys to Writing a Successful Blog Post Headline (1:40 – 7:54)
  • Why Every Post Needs a Purpose on Social Media (7:55 – 13:13)
  • The Value of Facebook Groups in Driving Jobs Applications (13:14 – 18:57)
  • A Quick-Hitting Recap of Each Segment.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and them know what you’re thinking.

 

 

 

It’s time to talk analytics!  Don’t worry you won’t need a math degree for this one.  Ben Murphy from Titus Talent Strategies joins us to discuss how his firm uses Predictive Index analytics to find the best talent available.  We’ll also chat about:

  • Tactics for finding passive candidates
  • How to convince passive candidate to switch jobs
  • What does a “values driven” organization mean to Titus Talent
  • How Ben has taken his experience as a college football coach and used it in recruiting

To find out more about Titus Talent Strategies check out: https://www.titustalent.com/

Episode 34
[InSights] Preparing for 2019


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

In the debut episode of InSights, Brad Bialy and Matt Lozar discuss:

  • How to create a content plan for 2019
  • The impact of Facebook Jobs on social recruiting
  • A recent hot topic from ASA Central

Be sure to follow Brad and Matt on LinkedIn.  And join the conversation on Twitter by following @StaffingPodcast and @haleymarketing

So many staffing and recruiting firms are “one-man shows”.  In our conversation with Brian Abrams he’ll reveal what made him want to break out on his own.  We’ll also discuss:

  • What were some of the challenges of being a one man show?
  • What are some of the differences between being a solo recruiter and working for a bigger firm?
  • What advice Brian has for start-ups?
  • Why turning down some business was the right strategy for PMO Partners

To find out more about PMO Partners visit: https://www.pmopart.com/.

A great opportunity to pick the brain of our founder and CEO David Searns.  We chat with David about a wide range of topics including:

  • Is the industry better off, worse off, or the same since we last year?
  • Most innovative marketing/sales tactic he’s seen this year
  • What should all staffing firms be doing today to prepare for the next 1-2 years?
  • What will be the biggest disrupter to the staffing industry in 2019?
  • What are some of the common traits of the most successful staffing owners?

You can find out more about Haley Marketing at https://www.haleymarketing.com/.

Episode 31
Best of 2018


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

2018 was a great year for our show.  We were lucky enough to have some of the best, most innovative minds in the staffing and recruiting industry share their Secrets of Staffing Success.  Included in our Best of 2018 are:

What do staffing firms need to do today to prepare for 2019?  It’s just one of the many topics we cover with staffing industry consultant Amy Bingham from Bingham Consultant Professionals.  I also ask Amy:

  • What metrics should staffing owners be looking at when evaluating their internal team?
  • What should the staffing industry be doing to find the next crop of young talent?
  • What are some of the most important characteristics staffing owners and managers need if they are going to scale their business in 2019?
  • What’s the staffing industry’s biggest threat in 2019?
  • What’s the staffing industry’s biggest opportunity in 2019?

To find out more about Amy check out http://www.binghamcp.com.

Things have been good in the staffing industry for a long time.  How long will it last?  That’s just one of the topics we cover with Barry Asin from Staffing Industry Analysts.  We also discuss:

  • The current gig economy is at 3.7 trillion.  How much higher can we expect that to go or are we looking at a coming downfall?
  • What can the staffing industry do to combat unemployment numbers that are less than 1%?
  • Is the cloud gig economy a threat or an opportunity for the industry?
  • Where do VR and AI fit into the staffing industry?
  • What should staffing firms be doing today to prepare for the next 2-3 years?

To find out more about SIA visit their website: http://staffingindustry.com/

Most staffing firms have two distinct audiences, clients and candidates.  But how many have two distinct brands for those audiences?  In this episode we’ll talk with Michael Menzer about the importance of developing a recruitment brand.  We’ll also discuss:

  • Why is employee engagement critical to the success of a staffing firm?
  • How can staffing firms measure their employee engagement?
  • What’s the biggest mistake staffing firms make when it comes to handling their internal staff?

For more information on Michael and Staffing The Universe family of companies visit their website: http://www.staffing-the-universe.com/

Just because you’ve been in business for a long time doesn’t mean you should lose your startup mentality.  Chase Dawson from JCD Staffing joins us to discuss:

  • When was the moment he realized he wasn’t a startup anymore (check the title for a hint!)
  • How did he get through those “uh-oh” moments in the early days of JCD
  • The difficulty introducing yourself to a new marketplace
  • And what he knows now that he wish he knew 3 years ago

Plus, Chase will play our first version of Rapid Fire.  To find out more about JCD Staffing visit https://www.jcdstaffing.com/.

When it comes to innovative practices to help you stand out, not many people are doing it better than Hamilton-Ryker.  CEO Kelly McCreight joins us to talk about how his company is using Virtual Reality training to help their candidates prepare for the job site.  We’ll also discuss:

  • How bad is the skill gap?
  • What can staffing firms do to help close the gap?
  • How can staffing firms help make their candidates more marketable?
  • How staffing firms can build trust with their clients

If you’d like to learn more about Hamilton-Ryker you can visit them at: https://www.hamilton-ryker.com/

Texting has quickly become a valuable tool to help staffing and recruiting firms stay in touch with candidates.  Brad Herrmann joins us to discuss:

  • Best and worst practices for using text based communications
  • How texting is changing operations for staffing firms
  • Regulations and rules for texting candidates
  • Brad’s value based leadership philosphy and how it can help any company

For more information about Call-Em-All visit: https://www.call-em-all.com/.  And be sure to follow Brad on Twitter @brad_herrmann.

Have you ever been afraid to tell a client they need to offer more to find better candidate?  That’s just one of the topics we cover with our guest Will Thomson from Bulls Eye Recruiting.  We’ll also discuss:

  • How a blog turned into a successful recruiting firm
  • How does a recruiting model change during times like this
  • The role social media plays in recruiting
  • What will the recruiting industry look like in 2-3 years

Fore more information on Bulls Eye Recruiting visit: http://bullseyerecruiting.net/

In part 2 of our listener Q&A Brad Smith and I answer your staffing and marketing related questions including…

  • How can I bring my out of date website into 2018?
  • What traits set apart successful staffing owners?
  • What are the latest recruitment marketing trends?
  • How will Alexa and Google Home Assistant fit into the staffing landscape?
  • and what are the biggest marketing mistakes a staffing firm can make?

You can check out part 1 here.

Be sure to follow Brad on Twitter @bradsmith14  and our show @StaffingPodcast.

A very special episode of Secrets of Staffing Success, where we take your question!  I’m joined by Brad Smith our Director of SEO & Social Media.  Some of the questions we tackle in this episode…

  • What are the three most important areas we need to focus on for successful SEO program?
  • In the past 6 months our website traffic is up but our applications to our job board are down.  What should we be looking at to help increase our applications?
  • When is the best time to publish a blog post? When is the best time to post on social media?
  • When looking at Google Analytics, what are the most important metrics you should look at?

Don’t forget to check back for Part 2 in two weeks!

An interesting conversation with Mike Houston from Opti Staffing.  Mike’s goal is to “pull back the curtain” on the recruiting industry.  We’ll talk about how he’s going about doing that.  Plus…

  • How Mike has been able to differentiate his firm in a crowded marketplace
  • His overall approach to marketing a recruiting firm
  • The challenge of finding passive candidates
  • The genesis of his “Fit Factor” campaign and how it helps them stand out
  • and, after 30 years in the industry, where does Mike go for inspiration

If you’d like to learn more about Opti Staffing visit https://www.optistaffing.com/.

In our conversation with Sunil Bagai from Crowdstaffing we discuss the future of technology and automation in the staffing industry.  Including:

  • How staffing firms can innovate and still keep the personal connection with candidates and clients
  • Potential draw backs to the “human cloud”
  • How technology can help find passive candidates
  • and is there a fear that technology will make staffing firms obsolete?

For more information on Crowdstaffing check out their website: http://www.crowdstaffing.com/.  And be sure to follow Sunil on Twitter @BagaiSunil.

Leigh Ann Pagnard joins us for an exciting conversation about what staffing firms should be doing to dominate the second half of 2018.  Among the topics we discuss:

  • What should staffing firms be doing to make for a better candidate experience?
  • What’s the biggest myth about the staffing industry that still exists?
  • What are some areas that staffing and recruiting firms should be looking at for their mid year assessments?
  • What are some of your best tactics for attracting passive candidates?

To connect with Leigh Ann you can visit her LinkedIn profile.

Episode 18
“Be Greedy” with Scott Wintrip


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

Staffing industry strategist, speaker and author Scott Wintrip joins us on this episode.  Scott has 30 years of experience helping staffing and recruiting firms reach their highest potential.  In this episode we discuss:

  • What the staffing industry is doing really well right now
  • The biggest change coming in the next 2 years you should be preparing for now
  • Why candidates need to be marketed to as much as clients
  • Why your prospects care about your product, not your process
  • and the one piece of advice for all staffing sales reps

We also talk about Scott’s new book High Velocity Hiring. You can order the book here.

We’re joined this week by Eric Goodwin from Goodwin Recruiting.  In this episode Eric and I discuss:

  • The big decision Eric made to leave hospitality and start his own recruiting firm
  • Why failure was not an option
  • Why Goodwin is bringing “integrity back” to recruiting
  • The challenges of diversifying Goodwin Recruiting beyond hospitality
  • How automation will affect the recruiting industry

To find out more about Goodwin Recruiting visit: www.goodwinrecruiting.com.

We’re very excited to speak with Mike Cleland, founder of Charted Path and author of “Breaking Through: Leadership Disciplines from Top Performing Staffing Firms”.  In this episode Mike and I discuss:

  • The biggest mistake staffing leaders make
  • Biggest key to sustained growth for staffing firms
  • Is metrics based management a double edged sword?
  • How staffing firms can improve internal staff turnover
  • Why the staffing industry needs to be proud of what they do and use it to their advantage
  • Scalable practices for firms looking to grow in the next 2-3 years
  • Is automation a threat to the staffing industry?

I also answer your marketing questions.  If you have a marketing related question you’d like us to discuss on a future episode please email me at [email protected].

Laurie Hyllberg, vice president of Kinsa Group is our guest this week.  Kinsa Group is a Wisconsin-based recruiting firm that specializes in the food and beverage industry.  In this episode Laurie and I discuss:

  • Their process for finding the “ideal” candidate
  • Challenges she has faced recruiting millenials
  • The importance of tailoring your message to various audiences
  • Success her recruiters have had using social media
  • And the best piece of career advice she ever received

If you’d like to know more about Kinsa Group you can visit their website at http://www.kinsa.com/.

Angela Chambers President and Managing Partner of Mercer Bradley joins us to talk about:

  • The importance of social media to their firms success
  • How internal staff training has helped with turnover
  • What advice she would give a younger version of herself
  • and what might be my favorite pearl of wisdom

If you’d like more information about Mercer Bradley you can check them out at http://www.mercerbradley.com/.

David and Marty Luttrell owners of 32 AtWork Personnel Services franchises join us for our first new episode of 2018.  In this episode we’ll discuss:

  • Their most successful growth strategy
  • The challenges that come with working with your brother
  • Outlook for LI staffing in 2018
  • What advice they would give a younger version of themselves

If you’d like to learn more about about AtWork Personnel Services please visit: http://www.lstaff.com/

Episode 12
Best of 2017


Listen Now:

Listen and Subscribe on PodBean

Listen and Subscribe on iTunes

Listen and Subscribe on Google Play Music

It’s been an amazing 11 episodes!  We are so thankful for all of our guests and listeners.  While we prepare brand new episodes we thought you might like to hear some of the best advice and insights from our 2017 episodes.

We’re thankful for everyone who has been a guest and a listener.  If you would like to subscribe to Secrets of Staffing Success just select your favorite method below.

David Searns our president and CEO joins us for a great conversation about marketing for the staffing industry.  Among the topics we discuss:

  • The biggest reason marketing fails
  • Common misconceptions about marketing
  • What’s the biggest threat to the industry in 2018
  • David’s secrets to hiring a great team

If you’d like to learn more about Haley Marketing visit: http://www.haleymarketing.com/

Matt Kolinski (USA Staffing Services) joins us to talk about his unique business model.  We’ll also discuss:

  • What kind of challenges did this unique business model present?
  • What does he wish staffing firms did more of?
  • The #1 piece of advice he would give entrepreneurs or start ups in the staffing industry
  • Does he consider marketing a cost center or an investment center?
  • and what’s the biggest opportunity for staffing in 2018?

If you’d like to learn more about USA Staffing Services please visit: https://www.usastaffingservices.com/

Chris Rickerson (Elite Staffing Solutions) joins us to talk about his unique and inspiring journey to CEO of a multi-million dollar staffing firm.  We’ll discuss…

  • Growing up in a home with a drug addicted mother
  • Chris’s own battles with substance abuse
  • How his faith helped him turn his life around
  • Why his firm doesn’t hesitate to hire those with similar backgrounds to Chris’s
  • The keys to Elite Staffing Solutions rapid growth

This is an episode you won’t want to miss!

If you’d like to know more about Elite Staffing Solutions go to http://wichitastaffing.com/

We take a detour from talking with staffing owners and executives to chat with Tom Erb from Tallann Resources.  Tom and I discuss:

  • The #1 mistake most staffing firms make
  • What separates a $2 million staffing firm from a $20 million?
  • What can staffing firms do to improve their internal recruiting?
  • What are the biggest threats and opportunities for the staffing industry over the next year?
  • and what are the key metrics that every staffing firm should pay attention to?

To find out more about Tallann Resources please visit: http://tallannresources.com/

Jason Leverant (AtWork Personnel Services) joins us to talk about some of the challenges he faces in managing 100 branches.  We’ll also discuss…

  • The growing pains associated with being one of the fastest growing staffing firms
  • How to balance what’s best for the company and still keep the franchises happy
  • The biggest roadblock to continued growth
  • A lesson he learned from early mistakes

If you’d like to find out more about AtWork just visit https://www.atwork.com/.

Brian Hatfield, Director of Recruitment at Cornerstone Staffing Solutions, joins us to discuss:

  • The biggest lesson he’s learned in staffing (hint: it has to do with the title of this episode)
  • The importance of social media to the sales AND recruiting side of the business
  • Why the Cornerstone Cares initiative has become so important to the Cornerstone team
  • Where does he turn for inspiration (this was my favorite answer)
  • How top grading has helped develop their team

For more information on Brian and Cornerstone visit: http://www.cornerstone-staffing.com/.

“The biggest challenge in staffing in the future is going to be how to find that balance where you can automate that transaction without it becoming so robotic that people end up wasting their time with bad candidates.”

David Stemm

David Stemm from Principle Personnel Group joins us to share his Secrets of Staffing Success. In this episode we’ll talk with David about…

  • How their on-boarding program helps differentiate them with candidates and clients
  • Growing pains they’ve experienced as they have expanded throughout Florida
  • Advice he would give a young version of himself
  • and the need to balance technology and direct human interaction with the young generation of talent

You can find out more about Principle here: http://principlepersonnelgroup.com/

Les Hoffman and Chad Blomberg from Case Staffing Solutions join us to talk about what “The Case Way” has meant to their firm’s success. We’ll also discuss…

  • How they have avoided the dreaded “commodity” word over 35 years in staffing
  • The importance of internal staff retention
  • The most important enhancement to their candidate experience
  • How they have been able to integrate sales and marketing
  • The single best technology investment they have made

You can check out more about Case at http://casestaffingsolutions.com/

Tim Bleich (Vector Technical) joins us to share his experiences from 25 years in the staffing industry. We’ll discuss…

  • The biggest change in the staffing industry in the past 25 years
  • Vector’s PAR Excellence program
  • Tim’s best method for finding great talent
  • How social media has helped Vector stand out in their market
  • Does Tim see ACA as a roadblock or opportunity for success?

Please check out http://www.vectortechnicalinc.com/ for more information on Tim and Vector Technical Inc.

In this episode we are joined by Drew Golin from OTS Holdings who talks about the challenges of managing multiple companies under the same umbrella. We’ll also discuss…

  • The two influential women in his life
  • Why selling their company was the best decision they ever made
  • How their training program helps them attract the top talent
  • Their game changing app for candidates
  • and Drew’s thoughts on the biggest threat to the staffing industry

You can find out more about Drew at OTS at http://www.otsholdings.com/.

Welcome to the debut episode of Secrets of Staffing Success from Haley Marketing Group! We kick things off with a bang with one of the best thought leaders in staffing, Jenifer Lambert from Terra Staffing Group. In this episode we discuss…

  • How Terra Staffing has been able to differentiate themselves over 34 years in staffing
  • What are the key metrics staffing firms should be evaluating?
  • Jenifer’s best methods for finding great talent
  • Top tips for writing compelling job postings
  • The steps Terra Staffing takes to alleviate internal staff turnover
  • and what advice would Jenifer give a young Jenifer just starting out in the staffing industry