On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
01:03 Origin of the name “Staffing Shark”
02:36 Authenticity and being true to oneself in personal branding
04:35 Importance of video in building a personal brand
05:29 Providing value and being genuine in content creation
06:12 The battle for attention and the need for engaging content
07:22 Examples of effective content and the importance of personalization
08:42 Utilizing thumbnails and captions in content creation
09:37 Addressing the challenges of executing personal branding without a marketing team
10:03 The importance of putting your thoughts and beliefs in your content
10:29 Focus on engagement rather than likes and follows
11:25 Impact of being a micro-influencer and focusing on a smaller, engaged audience
11:59 Creating content that resonates with a specific community
13:26 Utilizing different social media platforms for maximum reach
14:47 Interviewing people and sharing their stories to increase engagement
15:58 The low barrier to entry for content creation
17:26 Strategic use of platforms and tools for content creation
18:24 The authenticity and impact of the “Shark Shake”
19:29 The importance of being trustworthy in building a brand
21:56 The influence of Gen Z and social media on content consumption
22:26 Utilizing grassroots efforts and local publicity to build your brand
23:17 The role of newspapers and local media in spreading brand awareness
23:57 Predictions for the future of content creation in 2024
25:00 The importance of attention-grabbing content and community connection
25:38 The use of AI in content creation and its impact on efficiency
26:11 Incorporating personal touches and emojis in content
27:10 Overcoming the fear of posting content and embracing AI
28:40 Getting started with personal branding and overcoming imposter syndrome
29:04 Overcoming fear by seeking support and guidance from others
ABOUT THE SPEAKERS
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Richard Rosner “The Staffing Shark”
Richard is called “The Staffing Shark” for a reason, because he never sleeps and is always on the Hunt for the next candidate and client! He is for sure the most energetic guy in the Industry and always brings a Positive Mindset to every situation! Richard was awarded the WORLD STAFFING AWARD Top 100 Staffing Leaders to watch in 2022! He is also the Vice-Chair of the ASA Industrial Section Council. Richard believes in giving and started a program that helps staffing/recruiting firms with creative ways to attract talent with his virtual “Brainstorming with the Shark.”
He also founded Staffing Shark Media, where he co-hosts Live Podcast shows weekly including the nationally known “Recruiters with NO LIMITS LIVE” with Industry Leading Professionals talking about everything Staffing and Recruiting! He also created Job Seekers Got Talent, Restaurant Rescue and Jobs Across America to make an IMPACT in the communities!
Richard is also a motivational speaker and loves energizing people in all aspects of Life!
His Motto is “GIVING=GROWTH” and “Success is Minutes Away