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Direct Marketing

Beyond the Brochure: Creating a True Sales Arsenal for a Total Workforce Solutions Provider

Our copy and design experts created an award-winning toolkit that showcases this client's abilities as a total workforce solutions company and makes consultative selling easier.

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Case Study at a Glance

The Challenge:

Create a complete marketing “arsenal” for our workforce solutions client’s sales team.

The Solution:

Our team armed Hamilton-Ryker’s account managers with a powerful direct marketing toolkit to educate, prove their value and drive sales leads.

The Results:

Check out the images of their ASA Genius Award-winning materials below!

Client Background and Challenges

Headquartered in Tennessee with 35 locations across the U.S., Hamilton-Ryker® is a total workforce solution and industry leader for the provision of industrial, administrative and information technology staffing, as well as recruiting, management consulting and information technology solutions. Learn more about Hamilton-Ryker from their CEO, Kelly McCreight, on Episode 16 of Secrets of Staffing Success: “Virtual Reality Training”.

Offering a broad range of staffing and workforce management solutions (services and technology), Hamilton-Ryker knew they needed more than a standard tri-fold brochure for their account managers to:

  • capture prospects’ attention;
  • educate target employers about the concept and value of total workforce management;
  • explain Hamilton-Ryker’s value proposition of “Better Service. Better value. Better results.”;
  • provide proof to back up Hamilton-Ryker’s claims; and
  • generate sales leads and warm prospects for sales calls;
  • present their full range of capabilities.

The Solution

After consulting with Hamilton-Ryker’s team to identify their sales challenges, goals and target audiences, our team created a five-pronged toolkit to properly equip their account managers:

  1. Corporate capabilities brochure that introduces all the services Hamilton-Ryker offers.
  2. PowerPoint presentation that explains the concept of total workforce solutions and our client’s approach to workforce management.
  3. Sales deck upgrade (design and content), to incorporate more information about total workforce solutions.
  4. Sell sheets that provide a more targeted explanation of each service they offer.
  5. Case studies that clearly demonstrate the value of total workforce solutions.

The Results

Combining a corporate capabilities brochure, PowerPoint presentation, sell sheets and case studies, Hamilton Ryker now has a powerful direct marketing toolkit that:

  • demonstrates their abilities as a total workforce solutions company;
  • positions them as an ideal staffing partner for their target audience;
  • provides irrefutable proof of their value proposition.

In fact, their new sales arsenal is so impressive, it won an “External Print Publication” Genius Award from the American Staffing Association!

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