On this episode of InSights, Brad Bialy and Matt Lozar discuss:

  • The Keys to Defining Your Target Audience (1:25 – 6:37)
  • How to Gather and Respond to Online Reviews (6:38 – 12:37)
  • The Importance of Calls to Action on Your Career Site (12:38 – 20:47)
  • A Quick-Hitting Recap of Each Segment

They’re joined in segment 3, Seen and Heard, by Social Media Marketing Advisor, Aaron Eastlack.

Have a question on the InSights shared during this episode? Follow Brad (@BradBialy) and Matt (@Matt_Lozar) on Twitter and let them know what you’re thinking.

 

Referenced in this Episode:

[Article] 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

[Article] What are the Critics Saying About Your Staffing Firm?


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