Evaluating your marketing efforts can be intimidating – luckily, we have a few free resources that can help your business.
Google Analytics
Google Analytics is a completely free tool that helps businesses track important information about websites. For example, you can track how many people are on your site, what pages they’re visiting, for how long and from where.
The only thing that’s needed to create a Google Analytics account. From there, you can generate a customized UA code to be put on your site.
If you have questions, please consult with one of Haley Marketing’s Digital Marketing Managers.
Other than having all this cool data, why is this useful? We can tell what’s working and what’s not. By having access to this abundance of data, we can compare this to digital and economic trends and efficiently adjust our marketing strategies.
Moz
While Moz isn’t completely free, they do offer FREE SEO tools and a FREE 30-day trial. This SEO (search engine optimization) software helps you improve your traffic, rankings, and visibility in search results through data.
Moz helps you identify relevant keywords to help you show up in more search queries of your targeted audience, monitors your site to detect any traffic issues, offers insight on how and what links should be added to your site, measures how keywords are performing and gives you instant access to relevant metrics.
If you’re interested in learning more about SEO, please connect with one of our SEO Advisors today.
AnswerThePublic
Want to write relevant content but not sure what will grab your audience’s attention? That’s where AnswerThePublic comes in. With this site, you can discover exactly what people are asking about.
For example, if we search “Looking for Job,” we find the following questions to answer. A few topics are:
- Where to start looking for jobs
- Why look for a job change
- Looking for a job I can do from home
- How to post looking for a job on LinkedIn
From here, we can help you create relevant content for your website to answer these popular questions.
Canva
Want your social media pages to look top-notch but worried you have no graphic design experience? Canva takes the worry away.
Canva is a graphic design platform that allows users to make social media graphics, presentations, posters and other visual content. Whether you want to start from scratch or build off a preexisting template, Canva offers you the guidance you need to make your social platforms look professional and engaging.
HaleyMarketing.Com
Haley Marketing is dedicated to making great marketing more affordable. Through our many channels, Haley Marketing consistently produces updated marketing content specific to the staffing and recruiting industry.
Here are a few things you can check out:
- Ask Haley Blog
- Lunch With Haley
- Secrets of Staffing Success
- Idea Club Newsletter
- Our eBook Library
- How to Tips
- Whitepapers
- COVID-19 Resource Page
- Staffing Works Slack Group
Of course, don’t forget to follow us on social media!
To talk about how you can improve your marketing, contact our marketing consultants today to get started.
