2020 got off to a fantastic start. 

But we all know what happened next. 

Along came a tiny virus that dealt a huge blow to our industry – and transformed many aspects of our personal and professional lives.

However, brighter days are ahead.

The new year is finally here. Recovery is on the way. And despite its ups and downs, 2020 taught us some unforgettable lessons. Now that it’s over (whew!), we wanted to give you a present: 

The gift of knowledge!

This series has shared the best of 2020: a year’s worth of marketing insights, best practices, and success stories in one tidy package.

Today’s installment continues with a recap of our favorite case studies from the year.

If you missed the other posts in the series, check them out here:

Silver Linings: Lessons from 2020 Part 1 – Most Downloaded eBooks

Silver Linings: Lessons from 2020 Part 2 – Best of the Idea Club

Silver Linings: Lessons from 2020 Part 3 – Most-Read Blog Posts

Silver Linings: Lessons from 2020 Part 4 – Most-Attended Webinars

Watch these short (2-minute) videos to find out how:

A/B testing Facebook ads helped us capture job seekers’ attention and decrease cost per candidate leads from $2.79 to $1.49!
Watch the video from Casey Lamb, President, American StaffCorp. 
Read the case study. 

Our recruitment marketing team helped this industrial staffing agency to increase average monthly applications from 568 to 915…while REDUCING their job advertising spend nearly 20%! 

Watch the video from Tim Bleich, President, Vector Technical. 
Read the case study. 

A website upgrade enabled this Southern California staffing firm to show off their capabilities and strengthen positioning in their market.
Watch the video from Tom Porter, Owner, Marquee Staffing. 

Up Next: The final upcoming post in the series will cover our favorite episodes from Insights Podcast.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.