Dissatisfied customers are an unavoidable part of doing business. It’s been a rough 12 months, and you’ve probably dealt with more than your fair share of upset staffing clients. And even in the best of times, you simply cannot please 100% of your customers 100% of the time. But with every problem comes an opportunity,… Continue reading
Ah, working from home. A once sought-after “special treat” turned into a year of working from your make-shift home office, by yourself, with your kids running around. Although colleagues cannot be physically together, that does not mean business or your company’s camaraderie stops. Use these three digital marketing tools to keep your brand visible and… Continue reading
The most common question we hear as pay-per-click marketers is, “Should I bid on my name?”. Every campaign is unique, but the answer depends on your digital marketing goals. A branded pay-per-click campaign utilizes keywords that include your staffing company’s name. There are a few reasons why you would want to bid on your brand… Continue reading
Many of us use social media every day in our down time, but it can be daunting to use as a marketing tool. Most companies know they need a social media account and a team member to manage the platform and posts. However, it can still be difficult trying to get content seen by one… Continue reading
For something to be called a “law” there’s got to be weight behind it. It’s got to be something you can test and take to the bank. You’ve got to be able to refer to it in good times and rely on it during difficult times. If you’re a founder, CFO, Marketing Manager, Salesperson or… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Does the age of your job posting affect performance on job boards?… Continue reading
Want a simple way to improve your recruitment job advertising results while simultaneously lowering your cost per application (CPA)? Use gender-neutral language! Research shows that job ads using gender-neutral language “overwhelmingly” perform best, yet just 38% of job ads use such language. This small shift will create tremendous opportunities for your staffing or recruiting firm…. Continue reading
Would you take the time to knit yourself a gorgeous sweater, and then wear it only once? Would you invest time and money shopping for and preparing a fantastic meal – and then throw out the leftovers? No way. What a waste, right? Your content is no different. Creating great content – ideas and answers… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 59 SEGMENTS: Short or long articles..what’s best for your staffing firm? Going viral shouldn’t be the goal of social media anymore and we have the data to prove it Matt tell us… Continue reading
Before trying something new in your staffing agency, especially when it affects recruitment and your candidate pipeline, most companies conduct research and try to learn as much as they can on their own. It could be through reading content, watching videos, or talking to people who you trust. One of those areas that is becoming… Continue reading
Everyone knows that 2020 was a rough year for the staffing industry. If you saw a decrease in applications and talent requests, you are not alone, but how you respond now can set you apart. If increasing qualified website traffic isn’t on your list for 2021 goals, it should be. Getting traffic to your staffing… Continue reading
Search engine optimization can be confusing and overwhelming, but it doesn’t have to be. Here are some simple things that you can do to improve the SEO on your staffing website: 1. Do Your Keyword Research The best place to start is with your keywords and geo-modifiers. Understand your key markets and demographics so that… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Does the age of your job posting affect performance on job boards?… Continue reading
Why are we so scared of using the word “love” in the business world? (It’s a rhetorical question – I can already sense HR and compliance pros drafting their responses.) Expressing gratitude and appreciation doesn’t make you “too soft” or “weak”; it just makes you authentic. If you value your customers (both external and internal),… Continue reading
Search Engine Optimization (SEO) is a set of techniques to increase rankings for your staffing company’s website. Two of those techniques are technical SEO and on-page SEO. Technical SEO involves the technology behind your website that makes your site readable for search engines and allows Google to understand exactly what your site is. On-page SEO… Continue reading
You’re in the middle of a pandemic. Business is down…dramatically. Your clients aren’t hiring. So what do you do? If you’re Katty Douraghy, you launch a FREE job board to help your talent find work! Sound crazy? Not at all. In this episode of Secrets of Staffing Success, our new hosts (and Co-CEOs), Victoria Kenward (LinkedIn) and David Searns (LinkedIn), take the mic for… Continue reading
