Are your email open rates mysteriously going up? Engagement flat or declining? It’s not just you. It’s because robots are reading your email. Ok. Not really robots, and not really reading, either. What is happening is that email service providers like gmail and exchange are trying to create a faster, more relevant experience for their… Continue reading
Your website copy is critically important. Good copy will generate interest while increasing inquiries from candidates and potential clients. It should never be an afterthought or something you just throw together. It should receive the same thought and attention as the layout and imagery on your site. Copy is an investment in the success of… Continue reading
Why is it so hard to find good candidates and what can you do about it? It’s no secret that finding top candidates right now is a MAJOR struggle. Take a breath…you’re not alone! It’s an issue impacting the entire industry and we break it down on this episode of InSights. LET’S CHAT: Have… Continue reading
You build a website and want to make sure people can find you organically, so you optimize it a little bit, and you’re done, right? Wrong. Search Engine Optimization is a long-term process and should be updated throughout the lifespan of your website in order to improve rankings constantly. Here are three times when you… Continue reading
My role at Haley Marketing involves assisting our Project Managers (and our clients) in taking their new websites live. One of the trickiest questions we ask of our clients when getting ready to go live – Who hosts your DNS? I would estimate that about half of our clients know what that means – and… Continue reading
In this edition of Snack Time, Matt Lozar, director of recruitment marketing at Haley Marketing, talks about four ways to get more ROI out of your job board spend. What Can We Do To Get More Results From That Job Board Spend? Eliminate Year-Long Contracts. The reason? 2020. Need I say more? Why is it… Continue reading
Job advertising can make a recruiter’s job easier, but only with the right strategies and tactics in place. Commonly recruiters will post and pray to job boards, and hope for results, but it doesn’t have to be that way. You can leverage job advertising more effectively. In this webinar, Matt Lozar, director of recruitment marketing at… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Are your phone systems killing your marketing and candidate experience? Brad Bialy:… Continue reading
Should Your Staffing Firm Outsource Job Advertising Spend Management? In this short video, Director of Recruitment Marketing Matt Lozar answers the top 4 questions about outsourcing job board spend management: We hear this pain from clients all the time. They’re posting their jobs and they’re praying. They’re praying that candidates click on their jobs, that… Continue reading
I will admit to being late to this binge-watching party. However, if you haven’t heard of the wildly popular CBC Television show, Schitt’s Creek, then you’ve been living under a bigger rock than I have. The series follows the Rose family as they lose all their riches – except for the ironically named town they… Continue reading
We made it through another winter! Spring is in the air, the earth is renewing itself once again, and it’s time to start that annual ritual of seasonal cleaning. But “spring cleaning” isn’t just for windows and floors; it’s for customer service, too. In fact, periodically reevaluating the way your staffing firm approaches and delivers… Continue reading
You post daily to social media, update your website regularly with fresh content, and send out emails monthly. But how do you know if what you are doing is effective? Is it helping your business achieve its goals? When it comes to answering these questions, it is important to clearly understand your goals. From there,… Continue reading
In this short video, Director of Recruitment Marketing Matt Lozar explains what “recruitment marketing” means in the staffing industry. He also shares the four pillars of an effective recruitment marketing strategy: What is recruitment marketing? It’s everything it takes to get the right people to apply to your jobs. At Haley Marketing, we take that… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Are your phone systems killing your marketing and candidate experience? Brad Bialy:… Continue reading
Are you wanting to create a LinkedIn account but aren’t sure where to get started? Here are five things you should be including in your profile as a recruiter. Have a Professional Profile Picture Don’t know what picture you should use for your profile? Here are some questions to ask yourself as you scroll through… Continue reading
Fernando Tatis Jr. got PAID, and his contract with the San Diego Padres means much more to the staffing industry than you might think. Are your phone systems making candidates run to your local competitor? And we go back to the basics and chat about the keys to setting your overall goals for 2021. … Continue reading
