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How Marketing Automation Is Your Competitive Advantage

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Looking for better ways to outsmart, out-hustle, and out-perform your competitors?

Staffing firms compete for clients against other staffing firms and face the possibility of clients taking their talent acquisition efforts in-house. In today’s tough market, they also fight to attract scarce talent and work hard to keep candidates engaged and on the job.

So what differentiates your firm from all the others?

Most staffing firms use service as a differentiator, but the truth is…everyone says that. If you want to stand out, you need to be more specific. And you must be able to back up your claims consistently or risk looking unprofessional. In a firm with high recruiter turnover or recruiters who have more on their plates every day, consistency can be a challenge.

But many staffing firms now have a secret weapon that can help them recruit better and sell more—a marketing automation platform. Automation blends the consistency of tech with the warmth of great service to create better engagement, happier employees, more retention, and faster placements.

In short—marketing automation can help your firm stay ahead of the pack.

Here are 3 ways you can harness the power of automation to create a better service experience:

Track NPS

Creating automations to measure client and candidate NPS can help you collect data from multiple viewpoints that verifies your claim of great service without putting the burden of asking for ratings on your staff.

  • A simple automated text or email asking whether clients and candidates would recommend your business to friends and family (and why) can give you valuable information about how well you are serving your customers.
  • Being strategic about timing can also be advantageous. Ask for a response when you’ve done something beneficial for them, like extending an employment offer or making a great-fit placement.
  • Following up with candidates who give you a 9 or 10 to ask for referrals might score more qualified employees!

Enhance client relationships

Use automation to stay in touch with candidates on assignment, and then carry that information into your Quarterly Business Reviews with clients. Some clients have trouble attracting candidates for a variety of reasons, such as:

  • Poor training
  • Low pay
  • Bad employee brand
  • Lousy onboarding
  • Poor leadership
  • And more

Use candidate feedback from touchpoints you’ve created in an on-assignment automation to show clients empirical data about why they’re having trouble retaining employees. They might thank you with more business!

Improve candidate experience

You know your process best. Find opportunities to let candidates know you care about them. Search for ways to support them post-application, pre-assignment, and on-assignment. Think about how you would feel if you were a candidate. Imagine a seamless process where recruiters do the heavy lifting of relationship building, and automation fills in the service gaps with consistent outreach. From a one-touchpoint happy birthday text to a multi-touchpoint passive candidate reactivation campaign, consistent and relevant automation can do wonders to improve the candidate experience.

Need help getting value from your automation platform? Our automation experts geek out on getting ROI for you. Give us a shout today!

Check out these posts for more tips:

Using Marketing Automation? Avoid These 3 Big Fails

Marketing Automation: Do You Really Need a Partner?

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