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The Challenge
Lack of engagement and the disappearance of Facebook jobs stifled this client's social recruiting. They needed to drive more job seekers into their recruiting funnel, so recruiters could follow up and convert them into placements.
The Solution
We adapted their pay-per-click strategy to increase job-seeker engagement on Facebook, make it even easier for people to apply, and ultimately generate more candidate leads.
The Results
Our on-Facebook lead generation campaign yielded an average of 100 new applicant leads and 32,000 impressions a month!
A.R. Mazzotta is a locally owned and operated temporary and direct-hire staffing firm in Connecticut, serving the light industrial, manufacturing, office, and administrative fields. A long-standing Haley Marketing client that's always open to testing new ideas, A.R. Mazzotta has trusted us for years with their digital marketing strategy (check out their history and results here).
As the economy, job-seeker behaviors, and market conditions have changed over time, we’ve continually adjusted A.R. Mazzotta's strategy and marketing mix – using data to refine efforts and continually improve ROI. So, when job-seeker engagement on Facebook began waning, and the disappearance of Facebook Jobs threatened to derail their social recruiting efforts, A.R. Mazzotta trusted our PPC experts to create a new solution.
The Goal:
Adapt their pay-per-click strategy to increase engagement and capture job seeker information right on Facebook, so recruiters could follow up and turn those job seekers into placements.
Haley Marketing’s PPC team adapted our product and pivoted strategy to solve A.R. Mazzotta's specific Facebook recruiting challenge. The new on-Facebook candidate lead-generation strategy maximized engagement and conversion with:
On top of increased visibility and engagement, the client started getting submissions their recruiters could follow up on and make placements with. Users who submitted a form but did not convert were added to the client’s monthly newsletter list.
Each month, the campaign averages:
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