Client Background and Challenges
As part of an initiative to work with private sector firms, an independent federal agency hired our client to manage individual subcontractors, streamline processes, and ensure maximum efficiency.
Our client was awarded a five-year contract for the agency’s New England region. Throughout the engagement, they expanded their service into other states. Unfortunately, that meant hiring practices and pay rates were standardized, causing many independent subcontractors to see their compensation reduced.
As that pay rate reduction happened, people began leaving negative reviews for our client, impacting their reputation and making it more difficult to recruit talented people.
The Solution
This client was referred to Haley Marketing through another marketing firm because they needed help managing their online reputation in the face of this challenge. The number of negative reviews they had accumulated due to pay rate reduction by the federal agency was impacting their ability to recruit. They needed to build up and proactively protect the reputation they had worked years to build.
Our team reviewed the client’s online reputation to determine which platforms received the most attention and activity. This showed us where to prioritize our efforts. We concluded that Indeed and Glassdoor were the primary targets for reputation management, and Facebook was a secondary target.
The Results
The results of our efforts were extremely positive. By proactively reaching out to the individual subcontractors, asking them to fill out a satisfaction survey, our client was able to increase their number of positive reviews, get ahead of potential negative reviews, and boosting their average rating.
Overall account performance
- 90.8% of survey invitees are opening the survey invitation email
- 50.6% of those who open the survey, take it
- 61% positive survey respondents and encouraged to share their feedback online
Indeed performance
- 49% increase in total reviews and a 22% boost in ratings in one month for an approximately 3-year-old account
- 130% increase in 5-Star reviews in 1 month for an approximately 3-year-old account
- Zero new 1-Star reviews
- Zero new 2-Stars reviews
Glassdoor performance
- 21% increase in total reviews and a 15% boost in ratings in 1 month for an approximately 5-year-old account
- 75% increase in 5-Star reviews in 1 month for an approximately 5-year-old account
- 1 new 1-Star review (from outside of the Reputation Management tool)
- Zero new 2-Stars reviews
Facebook performance
- 33% increase in total reviews in 1 month for an approximately 4-year-old account
Haley Marketing Group’s reputation management services can help your firm connect with happy and satisfied clients and candidates, and get ahead of negative reviews, allowing you to protect your staffing firm’s good name.
