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Can You Rebrand Your Staffing Firm Without Losing Traffic and Brand Authority? (Hint: ABSOLUTELY – with the right strategy!)

A proactive digital marketing strategy helps this staffing firm grow organic traffic and increase brand authority while launching a new website to merge three brands.

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Case Study at a Glance

The Challenge:

Merge separate staffing websites under a new, single brand name and domain without losing established website traffic and brand authority.

The Solution:

Consistent blogging, ongoing SEO, reputation management, PPC, and Social Pro services.

The Results:

25% increase in organic traffic year over year and a significant improvement in Google rankings.

Client Background and Challenges

The Bradley Group is a North Carolina firm specializing in temporary staffing, executive search, business consulting, and specialized workforce solutions. As a rapidly growing agency with separate diverse websites, they wanted to consolidate their brand under a single name and domain.

Aware of the dip in visibility that often accompanies launching a new website, they came to Haley Marketing with the goal of creating a proactive social media strategy to offset potential losses in organic traffic and Google authority.



The Goal

To maintain growth and establish The Bradley Group as a market and thought leader with a new, authoritative website.

The Solution

The Bradley Group’s passion for going the extra mile is reflected in their comprehensive approach to marketing during their website launch. Our team worked with The Bradley group in five key areas:

  • Consistent blogging
  • Ongoing SEO
  • Social Pro (complete social media management)
  • PPC
  • Reputation Management

The Results

Committing to a consistent marketing strategy successfully launched The Bradley Group’s new domain in December of 2020—and it has been growing ever since.

From Q1 2021 to Q1 2022, we saw a dramatic increase in traffic and brand authority:

  • 25% increase in organic search traffic year over year
  • 0 Google rankings in January of 2021 for the new domain to 764 positions in January of 2022 (with continued growth to 883 positions the following year)
  • Gain Search Authority

Is your staffing firm considering a change of domain or thinking about rebranding? Get in touch with one of Haley Marketing Group’s digital marketing specialists to find out how to rebrand without losing visibility.

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