Client Background and Challenges
The Bradley Group is a North Carolina firm specializing in temporary staffing, executive search, business consulting, and specialized workforce solutions. As a rapidly growing agency with separate diverse websites, they wanted to consolidate their brand under a single name and domain.
Aware of the dip in visibility that often accompanies launching a new website, they came to Haley Marketing with the goal of creating a proactive social media strategy to offset potential losses in organic traffic and Google authority.
The Goal
To maintain growth and establish The Bradley Group as a market and thought leader with a new, authoritative website.
The Solution
The Bradley Group’s passion for going the extra mile is reflected in their comprehensive approach to marketing during their website launch. Our team worked with The Bradley group in five key areas:
- Consistent blogging
- Ongoing SEO
- Social Pro (complete social media management)
- PPC
- Reputation Management
The Results
Committing to a consistent marketing strategy successfully launched The Bradley Group’s new domain in December of 2020—and it has been growing ever since.
From Q1 2021 to Q1 2022, we saw a dramatic increase in traffic and brand authority:
- 25% increase in organic search traffic year over year
- 0 Google rankings in January of 2021 for the new domain to 764 positions in January of 2022 (with continued growth to 883 positions the following year)
- Gain Search Authority
Is your staffing firm considering a change of domain or thinking about rebranding? Get in touch with one of Haley Marketing Group’s digital marketing specialists to find out how to rebrand without losing visibility.
