Case Study at a Glance
Attracting candidates to light industrial jobs when unemployed workers were receiving an additional $600 per week in unemployment benefits due to COVID-19.
Content designed to educate people on unemployment about the benefits of foregoing the additional money in favor of returning to work.
A significant increase in website traffic that led to a new video series diving deeper into the benefits of working despite the extra unemployment dollars.
Client Background and Challenge:
Top Notch Personnel is the premier staffing and recruitment agency in Wichita, KS. Serving the aircraft, construction, manufacturing and call center industries, their team puts great people to work at great companies around the region.
However, like many light industrial staffing companies, Top Notch was facing challenges thanks to the COVID-19 pandemic. In 2020, unemployment rates skyrocketed and employers were struggling to bring in candidates due to increased unemployment benefits that gave recipients an extra $600 per week on top of standard benefits.
It would be difficult to convince anyone to come back to work when they are making more money at home than they made on the job, but convincing them to do so when a virus is raging felt nearly impossible.
Haley Marketing Group created specialized content to educate candidates about the benefits of getting back to work, even though they may have been making more money on unemployment.
Our digital marketing experts created a blog post for Top Notch that outlines the benefits of foregoing the extra unemployment money and getting back to work.
Once published, it took off.
It is the number six-ranking overall blog post for the company. As the popularity of the post increased, Haley Marketing Group’s digital marketing advisors decided to turn the post into a two-part video series to get into more detail and provide a new medium for users to consume the content.
All of the content is supported by customized blog images to attract attention on social media and enhance the blog experience.
This single blog post increased traffic to the website and helped educate candidates on the importance of maintaining employment, even when an extra $600 per week is more enticing. Through the pandemic, Top Notch has emerged as a thought leader and resource, not only for its clients but also for candidates who are struggling to decide what to do about work amid the pandemic.