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Conference & Trade Show Marketing

Fresh Banner Stand Design Grabs Attention at Trade Show

PMO Partners wanted to replace their outdated trade show marketing with new, eye-catching, informative banner stands that could be used for a variety of purposes from recruiting at college events to industry conferences.

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Case Study at a Glance

The Challenge:

Create a backdrop to be used at trade shows that would highlight PMO Partners’ differentiators and drive traffic to their booth.

The Solution:

We designed a set of three banners to be placed next to each other that would flow together.

The Results:

At the first conference where the new stands were used, PMO Partners received several compliments from attendees and, potentially, three new clients.

Client Background and Challenges

PMO Partners is a premier provider of professional project management recruitment and consulting services. They have nearly 20 years’ experience in recruiting and managing project management professionals. As experts in finding the right candidate for every project, they help companies improve efficiency, reduce frustration and prevent costly project delays.The company had several important trade shows coming up and wanted an up-to-date and professional look. They needed marketing that would:

  • Be easy to transport and set up
  • Attract foot traffic to their booth
  • Highlight their value proposition
  • Present them as experts

The Solution

We created a set of three banner stands that could be set up quickly, enabling PMO Partners to spend their trade show time engaging with their customers, not wrestling with unwieldy displays. The banners featured:

  • 36″W x 85″H size each
  • Eye-catching design incorporating the colors and fonts of their website
  • Images of professionally dressed, diverse professionals to reflect their brand
  • Punchy, straight-to-the-point copy that could be read at a glance
  • Key differentiators to set PMO Partners apart

The Results

Because of the quick turnaround on the project, PMO Partners was able to unveil the new trade show backdrop at the very next conference they attended.They received multiple compliments on their new look and were pleased with the amount of booth traffic they saw.

PMO Partners is looking forward to partnering with several new clients they met at a recent conference and using the banners at additional shows for some time to come.

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