The question is, does remarketing really work?
You be the judge. Here are overviews of three campaigns our social marketing and PPC experts designed and executed for staffing agencies serving very different markets:
Remarketing case study #1:
Client background: Regional staffing firm with several offices along a several-state corridor.
Goal: Re-engage candidates who have visited their website with eye-catching and thought-provoking ads appealing to the emotional reasons talent look for new job opportunities.
Audience: Previous visitors to their website and job board located in a targeted geographic region.
Results:
- Ads are targeting over 32,000 people who have previously visited their websites. Ads were displayed ≈225,270 a month.
- Very cost-effective at less-than-average cost per impression of $0.001.
Remarketing case study #2:
Client background: Staffing firm serving a large metro market in the south.
Goal: Stay top-of-mind with talent by using Google Remarketing ads.
Audience: Previous visitors to their website who explored talent sections of the website or visited the job board.
Results:
- During the first couple of months of the campaign, over 42,000 candidates were eligible to see the ads. The campaign ads were displayed ≈176,000.
- Very cost-effective at an average cost per impression of $0.007.
Remarketing case study #3:
Client background: Medical staffing firm specializing in a single allied-health specialty, focusing on serving one state.
Goal: Stay top-of-mind with prospects, clients and talent by using Google Remarketing ads.
Audience: Previous visitors to their website located in a targeted geographic region.
Results:
- Ads were displayed ≈270,000 annually with over 17,000 candidates, clients and talent eligible to see the ads.
- Very cost-effective at an average cost per impression of $0.009.
For each of these clients, remarketing provides a low-cost, targeted way to build their brand and stay top-of-mind with clients and talent – everywhere they go online.
We’ll show you how, for less than one penny per impression, remarketing can be used to:
- Advertise jobs
- Re-engage candidates in your ATS
- Increase job applications
- Promote your services to employers
- Strengthen your brand
- Generate inbound sales leads
