Client Background and Challenges
ProStaff Solutions is a staffing company with nine offices serving New Jersey, Philadelphia and Orlando. Placing manufacturing, warehouse, office and IT professionals, ProStaff is known for its personalized service and customized solutions, even for rush orders.
The firm wanted more of a presence on LinkedIn to compete with other firms in their markets with thousands of followers. They also wanted to emerge as a leader during the COVID-19 pandemic. They wanted to become a resource for employers who struggled to find people and job seekers unsure of whether or how to return to work.
The Solution
Our team suggested a revamp of ProStaff’s blog content to include both relevant and fun topics that would catch attention rather than simply relying on straightforward recruiting and management tips. The team also decided to invest in creating “thumb-stopping” imagery that would capture attention while users scrolled through their feeds.
In addition to providing staffing and job search thought leadership, the expanded topics included industry-specific information as well as COVID-19 topics that were a bit outside the box for a staffing company. These included topics of interest to parents, families and the general public and also included content specific to COVID-19 workplace issues.
One of the more “fun” topics that generated interest was a blog post entitled, “10 Easy & Healthy Recipes You Can Cook With Your Kids.” While not staffing-related, it was of interest to many of ProStaff’s clients and potential candidates quarantined at home with their children.
Haley Marketing also incorporated “thank you” posts to essential workers and healthcare workers, and helped ProStaff develop a brand that showed they cared about safety during the pandemic.
The Results
In the past eight months, ProStaff has gained: