Help our client recruit more qualified candidates and spend smarter on job boards.
We designed a programmatic advertising solution to improve targeted job board distribution, make better spend decisions and generate more applications.
Programmatic increased applications by 8% – in just one month – without increasing cost per application.
Local and family-owned, BOS Staffing is a staffing and workforce solutions company that has served employers and job seekers throughout Georgia since 1979. They also have two specialized divisions, BOS Medical (a healthcare staffing company serving nurses and healthcare facilities throughout Georgia) and BOS Security (providing security industry staffing services for both private and public sector clients in Georgia).Like most staffing agencies, BOS struggled to find quality candidates. The loss of organic traffic from Indeed, low unemployment and intense competition only compounded their recruiting challenges. Thrilled with the new websites and blogging programs we developed for them, BOS Staffing President Nat Carmack to reach out to Haley Marketing for a smarter way to maximize the ROI from their job board spend and improve their recruiting results.
Programmatic provides the ideal balance of “man and machine” to optimize job board spend and recruiting results:
If you’re unfamiliar with the concept of programmatic job advertising, this post provides a great primer to get you up to speed on the terminology and benefits of this technique.
After carefully analyzing their recruiting challenges and goals, our performance marketing specialists recommended a programmatic approach to drive more qualified applications, while maximizing the efficiency of their job advertising spend:
Programmatic job advertising has been extremely effective in helping BOS recruit more qualified job seekers – without impacting their cost per application:
For BOS Medical, we expanded their old job title of “LTC CNA” to “LTC Certified Nurse Aide,” “LTC Certified Nurse Assistant” and “Long-Term Care CNA.” We also expanded their “LPN” job title to “Licensed Practical Nurse.”
In just the first three weeks, these title expansions:
By using data, rules-based bidding and machine learning, a programmatic approach can help you: