Smart Social Strategy Exponentially Increases Job Reach and Applications

Client
Hutco
Service
Social Pro + Social Media

In just one month, we increased organic Facebook job-posting reach by 1,385 percent, generating 125 applications from five Facebook jobs – with no paid promotion!

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Case Study at a Glance

The Challenge:

Build and execute a comprehensive digital marketing strategy to increase candidate website traffic and job applications for our marine staffing client.

The Solution:

Our team used Digital Dominance to generate qualified applications, fill job openings faster and tap into a new pool of active job seekers.

The Results:

In just one month, we increased their organic Facebook job-posting reach by 1,385 percent, generating 125 applications from five Facebook jobs – with no paid promotion!

Client Background and Challenge

Experts in marine and industrial staffing, Hutco has developed a reputation for providing expert craftsmen and professionals since 1986.

Despite posting jobs on Facebook, they struggled to recruit qualified candidates. While they initially approached us to boost their Facebook jobs, our team knew a smarter strategy would allow them to broaden their candidate reach, while also connecting with the highly targeted audience (namely, specialized skilled tradesmen) they needed to recruit.

The Solution

We recommended our award-winning Digital Dominance program (blogging, social sharing, email marketing, paid promotion and reputation management) to increase social engagement, job board traffic and applications.

Facebook has a number of specialized groups for skilled trades professionals and job seekers, making it the perfect place to post Hutco’s openings for welders, plumbers, electricians, pipefitters and other craftsmen. We launched their program with a systematic test of five jobs, to gauge the effectiveness of organically sharing in these groups.

The Results

Even we were surprised by the dramatic results of this social experiment. In just one month, we increased their organic Facebook job-posting reach by 1,385 percent, generating 125 applications from five Facebook jobs – with no paid promotion! Here are the results of our 30-day test. Jobs were organically posted (i.e., not boosted), and then shared in relevant groups:

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