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Social Pro + Social Media

Social Media Creates a Traffic Boom for a Niche Recruiting Firm

Niche recruiting firms must always find new ways to edge out the competition. In just three months, we helped one niche client increase traffic to their website by 645 percent.

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Case Study at a Glance

The Challenge:

Help our client boost awareness for their executive recruiting services and attract new clients.

The Solution:

Leverage Haley Marketing Group’s Social Pro to distribute engaging content and connect with a broader audience.

The Results:

We helped our client:

  • Improve social media engagement
  • Increase website traffic by over 600 percent
  • Boost the number of visits to their job board

Client Background and Challenges

Founded in 2002, Ag 1 Source is a talent solutions and executive recruitment firm serving the agricultural industry across the U.S. Focused on delivering exceptional service, Ag 1 Source has built a reputation as an industry leader, helping companies find impactful talent.Ag 1 Source is a continually growing business, and they came to Haley Marketing Group looking for new ways to attract new clients and promote their executive recruiting services. They understood that social media was a key piece of their strategy, but engagement wasn’t as high as it could be. The Ag 1 Source team had been posting jobs daily and occasionally sharing content, but those efforts were not increasing traffic to their website.

The Solution

In conjunction with the launch of Ag 1 Source’s beautiful new website, Haley Marketing Group recommended Social Pro, a full-service, custom social media strategy and execution program designed to improve social engagement, generate more traffic, and increase inbound leads.Our team developed a daily social strategy for sharing rich, engaging content to target both candidates and clients. That content was strategically developed to set Ag 1 Source apart as industry experts and was shared on Facebook, LinkedIn and Twitter. Topics were relevant specifically to executive recruiting in the agricultural industry, but also included critical SEO elements.

The Results

The strategy was streamlined for efficiency and the results were dramatic – and immediate.

  • Over a three-month period, Ag 1 Source saw an increase of 645 percent in traffic to their website compared to the previous year.
  • Since launching their new website, traffic increased by 311 percent compared to the previous year.
  • Over a nine-week stretch, their Haley Job Board has received 32,723 visits.

A well-executed social strategy can be a game-changer for niche staffing firms looking to position themselves as industry leaders and thought leaders. Thanks to Social Pro, Ag 1 Source continues to dominate their market.

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