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The Challenge
Attract and engage new clients and candidates on social media.
The Solution
A comprehensive social media strategy that included consistent sharing of engaging content, PPC, and reputation management.
The Results
2X views in their top city, 3X total social media sessions, and (nearly) 5X social media views year over year!
Opti Staffing is a locally owned and operated full-service staffing agency that provides comprehensive staffing and recruiting solutions to small and mid-size businesses in the Pacific Northwest. With six branches across Washington, Oregon, and Alaska, Opti Staffing Group is strategically positioned to serve the unique needs of their market, which includes clerical, industrial, engineering, information technology, human resources, legal, and finance/accounting sectors.
Haley Marketing has been their trusted partner since 2016, helping them grow their brand with expert reputation management, blog management, website maintenance, account management, Social Pro, and SEO. Recently, Opti Staffing Group challenged Haley Marketing to help them improve their digital reach and visibility in their increasingly competitive market—and we were thrilled at the opportunity to deliver even better results for our valued client!
The Goal: Increase social reach and visibility—and engage more clients and candidates in a tight market.
A lack of dedicated time and resources can prevent staffing firms from creating effective social media strategies. Knowing what it would take to leave their competitors in the dust (or rather in a snowbank), Opti Staffing Group trusted the experts at Haley Marketing to develop and execute a comprehensive digital strategy to enhance their brand visibility, engage their target audiences, and position the company as a top choice for both clients and candidates.
Here’s how we significantly improved Opti Staffing Groups digital reach and visibility in 2023:
Social Media Strategies
Reputation Management Strategies
PPC Strategies
Year over year:
Notable growth in reach, impressions, clicks, and active users proves the effectiveness of Haley Marketing’s strategies—and gives Opti Staffing Group a clear competitive edge in their Pacific Northwest market.
Want to Get Noticed?
A multi-faceted social media strategy (and consistent posting!) can help your organization attract new clients and candidates. Get in touch with one of Haley Marketing’s digital marketing specialists to get started today.
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