Taking a Bite Out of the Big Apple with a Fresh Website

Taylor Hodson

We accepted the challenge of helping Taylor Hodson freshen their 12-year-old website and gain a competitive edge in the New York market.

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Case Study at a Glance

The Challenge:

Build a modern, high-performance website that drives job seekers to apply – and matches our client’s brand identity and message, “An invitation to excellence.”

The Solution:

Taking a consultative approach, HMG developed a plan to design a website that addressed the client’s unique goals and challenges in the competitive New York City market.

The Results:

Haley Marketing Group delivered a modern, optimized and feature-packed site that improves the user experience and accurately reflects the client’s image and reputation.

Client Background and Challenge

Taylor Hodson is a full-service consulting partner that delivers custom solutions for administrative staffing needs across multiple industries. Since 1987, the firm has set the standard for service excellence in the competitive New York City market. They are a local, established, woman-owned boutique firm that is recognized as one of the leading recruiters in New York City.Taylor Hodson’s 12-year-old website didn’t quite match their image. When it was originally launched, it followed the best practices of the day, but it had a dated feel and was not as user friendly as it could be. They were looking for a new website that:

  • Made it easy for candidates to search and apply for jobs
  • Was optimized for SEO
  • Provided clear calls-to-action for both job seekers and businesses
  • Matched Taylor Hodson’s brand as reflected in their tagline, “An invitation to excellence”

The Solution

Taylor Hodson was looking for a modern website that reflected their commitment to excellence in the industry. The site needed to be user friendly, optimized for mobile, and provide a clear and simple path for candidates to search and apply for jobs.Haley Marketing Group consulted with the Taylor Hodson team to dive deep into their unique history, brand, challenges and goals. Our team recommended a new website that delivered the performance, functionality and brand image that would align with the Taylor Hodson brand and would help them stand out in the crowded New York City staffing market.

The Results

Through HMG’s consultative approach, the new Taylor Hodson website was developed that helped the staffing firm achieve its goals of modernizing their image and simplifying the experience for today’s job seekers:

  • Local photography to illustrate Taylor-Hodson’s deep roots in NYC
  • Custom enhancements to the design that uniquely reflect their brand
  • Clear calls-to-action to help candidates easily search and apply for jobs
  • HMG Job Board integration to simplify the online application process
  • SEO optimization around specific keyword strategies
  • Intuitive drop-down navigation makes content and features easy to find
  • Dynamic client and candidate testimonials appear throughout the site to build credibility
  • Timesheet entry fully integrated with the site
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