Case Study at a Glance
The Challenge:
Build a modern, high-performance website that drives job seekers to apply – and matches our client’s brand identity and message, “An invitation to excellence.”
The Solution:
Taking a consultative approach, HMG developed a plan to design a website that addressed the client’s unique goals and challenges in the competitive New York City market.
The Results:
Haley Marketing Group delivered a modern, optimized and feature-packed site that improves the user experience and accurately reflects the client’s image and reputation.
The Challenge:
- Made it easy for candidates to search and apply for jobs
- Was optimized for SEO
- Provided clear calls-to-action for both job seekers and businesses
- Matched Taylor Hodson’s brand as reflected in their tagline, “An invitation to excellence”
The Solution:
The Results:
- Local photography to illustrate Taylor-Hodson’s deep roots in NYC
- Custom enhancements to the design that uniquely reflect their brand
- Clear calls-to-action to help candidates easily search and apply for jobs
- HMG Job Board integration to simplify the online application process
- SEO optimization around specific keyword strategies
- Intuitive drop-down navigation makes content and features easy to find
- Dynamic client and candidate testimonials appear throughout the site to build credibility
- Timesheet entry fully integrated with the site
In Our Client’s Words:
“It was a pleasure working with Heather and the development team at Haley Marketing. After running the same website for 12 years it was time for an upgrade, and the team at Haley knocked it out of the park. They offered great advice during the process, and they were very patient with us as we worked our way through the new site design. There was never any pressure to move faster, and they took the time to listen to our ideas, suggest tweaks and make changes quickly. The final product was a website that looks and operates exactly the way we wanted it to. We couldn’t be more pleased with our website and our experience working with Haley Marketing. Thanks!”
Ed Reagan, Director of Temporary Staffing Division
Taylor Hodson