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“The Newsletter Looks Great! Thanks for Working With My Perfectionism.”: Shareworthy Service in Action

Perfecting this staffing firm's newsletters to match their brand.

MedSource Consultants
Identity & Design
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Case Study at a Glance

The Challenge 

Our client wanted a more modern, edgy newsletter design.  

The Solution 

Undeterred by their high expectations, our team drilled into the details to find out exactly what the client was looking for – and our creative team designed a newsletter to the client’s precise specifications.  

The Result 

A beautiful and modern newsletter design that our client couldn’t be happier with.  

Client Background and Challenge

MedSource Consultants is a Stamford, Connecticut-based medical and healthcare recruiting firm that places experts like physicians, Nurse Practitioners, psychiatrists, and everything in between. As their business continues to grow, they want to position themselves as an industry leader in the recruitment of healthcare leaders like Medical Directors, Division Chiefs, and Nurse Administrators.  

MedSource Consultant’s CEO, Dawn, came to Haley Marketing Group wanting a more modern, edgy look for her blogging newsletter. She felt her existing newsletter was outdated and wasn’t conveying the right message to viewers.  

The Solution

Haley Marketing’s digital marketing experts pulled together a few examples of past healthcare blogging newsletters that showcased a modern design aesthetic. Dawn liked one of them, but when the initial design came back, she wasn’t satisfied.  

Not to be deterred, Haley Marketing’s digital team went back to the drawing board. We asked Dawn to send us an example of what she had in mind – and our talented team took it from there. Our Traffic Team, Creative Team, and Digital Team worked in tandem to get an all-hands-on-deck solution for the client that would WOW them in the end. 

The Results

After multiple redesigns of the newsletter, our creative team was able to come up with a design that not only matched MedSource Consultant’s website but featured custom images as buttons. Dawn couldn’t have been happier with the final result:   

“The newsletter looks great! Thanks for working with my perfectionism.”  

It just goes to show: If at first you don’t succeed, try again. Our team was willing to try as many times as it took to get the newsletter just right – and the results spoke for themselves.  

Need a Marketing Partner Who Won’t Just “Phone It In”? 

From newsletter designs to websites, social media strategy, and beyond, our team of specialists is here to help with all your marketing needs – we can help get you in front of more people and grow your business. It’s part of our mission to deliver an experience so good you can’t help but tell others about it. Contact us today to get started!  

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