With the roller coaster ride of a year we’ve been on – being smarter about how you attract, engage and convert candidates and clients is more important than ever! In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based,… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Make the blog easy to read Get everyone in your company to share it to social media Share in LinkedIn and Facebook Groups Optimize your blog for search engines Always give value to your reader Run low-cost ads A blog is a great tool to share your company’s ideas, give advice and garner more followers…. Continue reading
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
The United States unemployment rate is currently around 3%-4%… The lowest its been since before the 2008 recession. This will certainly cause a struggle for staffing firms to find active job seekers. This means that staffing firms must take a different and creative approach to market their jobs, and their services. What better way than… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. You can rough out a simple blog in as little as 20-30 minutes. Don’t over think it. Just jot down some thoughts on issues, interests or events in your industry. Complex articles with extensive research and supporting links… Continue reading
As a small, boutique recruiter, with an exceptional reputation in the Connecticut marketplace, Indigo Partners was looking for a website that highlighted their unique quality and personalized attention they were known for. Their new site incorporates Haley Marketing’s blogging and HaleyMail services – to stay in direct touch with their vast network of clients and candidates… Continue reading
Will it be Facebook? Twitter? LinkedIn? Nope. According to a research study by social marketing software firm Awareness Inc, more marketers are planning to invest in blogs than any other social media platform. Of those not already blogging, 28% plan to get started in 2012. And of those already blogging, 91% plan to increase their… Continue reading
One of the most important things you can do from a marketing standpoint is track the success of your past marketing efforts. Testing different tactics, messages and approaches is key to determining what’s successful for your business–and where you should allocate resources for the coming year. Personally, I’m a big believer in online marketing and… Continue reading
First let me say that in the 8+ years I have been at Haley Marketing, I have sat through a lot of webinars. Excluding our Lunch With Haley, I can count the number of quality webinars I’ve seen on two fingers. Today I was shocked to up that number to three. Most webinars are just… Continue reading
Mashable has named June 30th Social Media Day. Let’s celebrate by Tweeting, blogging, and connecting with friends on Facebook. In Buffalo there is a meetup at a restaurant downtown, click here to see if there are any Social Media Day events going on in your city. And if you have been meaning to get on… Continue reading
The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses. Here is a summary of interesting findings from the study: Over 90% of Inc. 500 companies use social networks for marketing and branding. 75% of all responding… Continue reading
Q: We recently started a blog on our staffing website. Do you have any tips on what I should be doing to maintain our blog? A: Congrats on the launch of your new blog! In our last Idea Club, we covered the advantages of having a blog on your site. Now that you have one,… Continue reading
