If your staffing or recruiting company has installed a Google Analytics tracking code on your website, you should have access to their free analytics service designed to help you process, organize and evaluate your site’s data. This free tool has a lot to offer, and is one of the most valuable ways to optimize your… Continue reading
“I’m getting applications, they’re coming from the right candidates and the right locations – does Google Analytics even have anything else to show me?” Google Analytics still has a lot to offer you, such as information about which social media platforms are successfully driving traffic to your site, and whether your site is pulling in… Continue reading
“Why should I bother looking at Google Analytics? I’m getting applications, so people are obviously visiting my site!” That may be…but are they from the right types of candidates in the right locations? In my first post in this series, I explained how to look at overall website traffic and visitor behavior. Today, I want… Continue reading
Big data. Analytics. Tracking. Analysis. It’s everywhere. From the board room to the football field, data analysis is changing how we live our day to day lives. But data analysis isn’t a new concept—it just continues to evolve. In this series of posts, I’ll explain the importance of marketing metrics for staffing companies, as well… Continue reading
Are you using Google Analytics to improve the performance of your staffing website? Or does the thought of Google Analytics throw you for a loop? It’s Brad Smith and Jenny Keller to the rescue! In this must attend webinar, you will learn how to navigate through Google Analytics, the five top stats staffing firms should… Continue reading
Q: As we are working on the revamp of our website, I would like to begin collecting information through the process using Google Analytics. Have you seen any problems or negative feedback regarding using this service? How invasive is the program? Any information you have would be greatly appreciated. A: We have installed Google Analytics… Continue reading
Q: My website has Google Analytics but I don’t really know where to start. What stats are most important? A: First off, congratulations! You picked a great tool to help analyze your website traffic. Google analytics is a very robust free service that provides detailed statistics about your website visitors. When first logging into your… Continue reading
