Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 32 SEGMENTS: How can you fix your staffing firm’s online reputation? How might you measure the impact of your social media efforts We share data on a recent Programmatic… Continue reading
Imagine running not one, not two, but three distinct staffing companies. That’s the daily challenge for our guest Nat Carmack from BOS Staffing. We’ll discuss that plus… How does he differentiate the marketing message for three different companies? What it was like growing up in the staffing industry What will 2020 bring for the staffing… Continue reading
As we head into 2020, and a possible recession, it will be vitally important to make sure your recruiters are trained to face the struggles of this uncertain time. John Ruffini from HealthTrust Workforce Solutions joins us to talk about the essential elements of training. What is the most important aspect of training we need to start looking… Continue reading
It’s time to talk ethics! Tricia Tamkin from Moore Essentials joins us to take a candid look at the ethical state of the staffing and recruiting industry. We discuss: The teachings of ruse recruiting, lying to candidates and flip marketing. How these practices influence our industry’s reputation What can you do? Learn to make an… Continue reading
Always a treat to have our own team members on an episode. We talk with David Searns and Brad Smith about the upcoming Staffing World 2019. Among many fun topics we’ll discuss: What attendees can expect from Haley Marketing’s Smart Marketing Talk Show What sessions they are most looking forward to Advice for first time attendees… Continue reading
Creating content…it’s one of my favorite topics and a big part of my conversation with Geri Duncombe from Goodwin Recruiting. We also discuss: How has the new generation of workers changed her recruiting approach? What’s been the biggest game changer in her marketing efforts? The major impact that focusing on SEO has had on her business What’s… Continue reading
As a leader how well do you communicate your culture to your internal staff? It’s one of the many topics we cover with Sharlene Massie from About Staffing. We also discuss: How to develop a brand strategy What is her most important role as a leader? How has the new generation of worker changed her recruiting practices? When… Continue reading
🤔 How do the products you look at on Amazon follow you to Facebook and Google?
When is it ok to say “no” to a potential client? That’s just one of the questions I posed to Mike Wiley from McGrath Systems. We’ll also discuss How McGrath branded it’s service offerings to help standout in the marketplace What does Mike do to ensure that his recruiters are motivated and engaged? What role can… Continue reading
Find a niche or be “everything to everyone”? It’s a dilemma for staffing owners. On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche. We’ll also discuss… What it was like for Scott to be a candidate before moving to this side of the… Continue reading
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 13 SEGMENTS: Are You on Pace to Hit Your 2019 Content Marketing Goals? (1:37) Social Media Can’t Fix Your Broken Candidate Experience (7:45) The Appcast Recruitment Media Benchmark Report (15:30)… Continue reading
On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby. We also discuss: Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused? What kinds of “recruitment marketing” tactics work best? What role has content marketing taken in Mee Derby’s… Continue reading
On today’s episode of Secrets of Staffing Success: Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success. Topics Covered Include: Developing a systematic process for podcasting Something always goes wrong…unless you have a plan and leave nothing to chance. What has Todd learned from 40 interviews with… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss: The importance of showcasing the right imagery on your website (1:43) Is now the perfect time to add video to your social media mix? (9:10) A Haley Marketing Group case study that resulted in a 250% increase in applications (15:46) During segment 3, Seen & Heard, they’re joined by Todd… Continue reading
What are the biggest marketing mistakes staffing firms make? Our own Director of SEO and Social Media, Brad Smith joins us to tackle that question. We’ll also discuss: What should staffing owners be most concerned about right now? Where is a good place to start when developing a marketing plan? 5 years ago it was… Continue reading
Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm. We’ll talk with Lauren about the challenges…and opportunities it has brought her firm along with… How to compete with large staffing firms in a small market What’s working in social recruiting How their candidate experience has… Continue reading
