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[InSights] A Crash Course on Employer Branding

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Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we’re talking about digital marketing trends or what’s working right now for staffing and recruiting firms across North America, we’re here to share our InSights on how you can stand out, stay top-of-mind, and sell more.


On this episode, Brad and Matt discuss the importance of recruitment marketing and managing online reviews. They emphasize the need for staffing agencies to showcase their employer brand and differentiate themselves from competitors outside the industry. They also provide a playbook for handling negative reviews and highlight the significance of generating positive reviews. Additionally, they explore the power of targeted advertising and the importance of being where your buyers and influencers are.


  • Staffing agencies need to showcase their employer brand and differentiate themselves from competitors outside the industry.
  • Handling negative reviews requires a two-step process: respond twice and then let it go.
  • Generating positive reviews is crucial for building a strong online reputation.
  • Targeted advertising allows staffing agencies to reach their buyers and influencers.
  • Cost and ROI are common concerns when it comes to marketing, but a well-planned strategy can yield positive results.


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Brad Bialy 
(LinkedIn / Twitter)

Brad Bialy is the host of Take the Stage and InSights, the staffing industry’s leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.


Matt Lozar 

(LinkedIn / Twitter)

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

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