I wanted to share a very simple technique that one of my clients recently used to double the click through rate on their email newsletter. The first month of their campaign they saw a very respectable 16% click through rate. A week or so after the first mailing went out, they contacted everyone on their… Continue reading
Last Spring, Haley Marketing designed a new website for Milwaukee based QPS Companies. Jill Wellskopf, QPS’s Director of Marketing set forth quite a few challenges. She wanted a new site with a contemporary and highly intuitive design, integration of social media tools for clients and candidates, built on a robust content management platform, optimized for 22… Continue reading
The staffing industry is going through challenges most of us have never seen. Even long time industry veterans are saying this downturn is much worse than any of the one’s they’ve lived through before. Haley Marketing Clients, join us tomorrow for this exclusive event. If you’re not signed up yet, please contact your Marketing Advisor… Continue reading
If you’ve ever had the pressure of pushing the “send” button on an email marketing campaign, you know how nerve wracking it can be. Sending out something that is not of the highest quality can be devastating to your firm. But there are several things you can do to feel confident in your next email… Continue reading
Q: I recently read that social media and SEO are the keys to marketing my staffing firm, what do you think? A: I must forewarn you, this is a rant. To put it mildly, I’ve had it with all the “marketing experts” who are running around preaching “the sky is falling” and touting their one-dimensional… Continue reading
Haley Marketing Group is excited to announce their Staffing Industry Economic Stimulus Package, a integrated package of marketing tools designed to help temporary staffing firms expand market share and create new markets for staffing services. The Staffing Industry Economic Stimulus Package includes marketing support for every aspect of a temporary staffing firm’s sales function: Award… Continue reading
Marketing Sherpa recently polled a variety of executives in various-sized organizations about how they plan to adjust their marketing mix in 2009. The following chart shows where companies are planning to reduce and increase their marketing investments this year: Not surprisingly, social networks, blogs and email marketing (to in-house lists), were at the top of the… Continue reading
TalentWRx Tradeshow Display TalentWRx, a staffing firm dedicated to providing talent solutions to the pharmaceutical, biotechnology and medical device industries, needed a tradeshow display that easily portrayed who they were. Haley Marketing was able to accomplish this by using imagery and their unique logo (of course designed by us) to create a clean, professional display that… Continue reading
Professional Staffing Group (PSG) Transit Advertising PSG is a big believer in aggressive marketing and each year blankets the city of Boston with transit advertising. This year’s campaign focuses on PSG’s ability to help job seekers find truly rewarding positions with some of Boston’s leading employers. The campaign includes a bus wrap and banners, “in… Continue reading
One of the goals of the Marketing Advisors for 2008 was to redesign ALL of our standard email newsletters. Let’s face it, compared to our custom newsletters, these desperately needed a new look. With the help of our creative team, we’ve just completed a full redesign of our Simple Move, 60 Second Solutions, Great Ideas,… Continue reading
With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have nearly unlimited access to the public. Through social media participation, businesses can interact with clients, customers and prospects to increase brand awareness and direct traffic to their websites. I just read a very interesting article in this past months Social Computing Magazine. (11… Continue reading
Just read a fascinating article in today’s Knowledge at Wharton newsletter (Half a Million Job Cuts: Is There a Strategy Behind the Layoffs?). The article illustrates that the massive layoffs we are seeing are not being caused by the current economy, but by deep operational weaknesses and strategic issues that have “been lurking beneath the… Continue reading
Q: When I call on my prospects, I am being told “we understand the value of your services, but we don’t have any needs right now.” I know we can’t force people to buy, so what can I do? A: Are you trying to sell your services or solve problems for your clients? My guess is that the… Continue reading
