I just returned from the 2009 California Staffing Professionals annual conference, and I am very pleased to report that optimism–and positive sales results appear to be in abundance! Heading out to the conference, I assumed that we’d be hearing lots of pessimism and horror stories. After all, the recession lingers on, California’s state government is on… Continue reading
Q: Help! Our competitors are offering ridiculously low mark-ups. Should I lower my prices in order to get more business during this recession? A: Do you remember last year when Starbucks tested a new price model that offered a cup of coffee for $1? Many people were floored by the announcement. And the result? Well,… Continue reading
As a web designer/programmer at Haley Marketing, I spend my whole day on the computer designing and writing code, and most of the time I’m looking at things in a browser. My job is a lot more convenient because of the amazing Add-ons FireFox has available. But what is an Add-on? Add-ons are tools you… Continue reading
The American Staffing Association’s (ASA) Staffing Index showed the largest increase since early in January, 2009. During the week of April 27–May 3, 2009, temporary and contract employment increased by 1.58%, resulting in an index value of 73. This could hopefully be signs of the beginning of a rebound in staffing demand after the index has been flat… Continue reading
Want to differentiate yourself from the competition? Make the effort to follow-up with with your prospects. Do not take it for granted that they will call you back. Most sales people are really horrible at following up with prospects! About 5 months ago, I received a call from a company interested in using our services. He… Continue reading
So why can’t I use that web photo on my staffing company’s brochure? We hear a lot about image resolution when it comes to digital cameras and HDTVs. Image resolution is also important to consider for the artwork used in your marketing materials. Different media require different resolutions for best results. That great looking photo… Continue reading
While I was researching content for one of my clients, I happened upon a really interesting chart at: http://jobbait.com/a/rpi.htm. This chart compares employment growth rates for the worst 12 months of the past three recessions in 1991, 2002 and through March 2009. Some interesting facts: Historically recession proof industries, such as the pharmaceutical industry, is… Continue reading
I actually had a client ask me if it was snowing in Buffalo today. Which I was happy to respond that it is sunny and 80 here today. I was even happier when my client told me that our weather was better than she was experiencing in Mississippi. Ha! I know we have the reputation that… Continue reading
I just came across an article that actually provided some good news for a change. Economists See Long Road to Recovery Now I know the article title sounds negative but once you start reading you realize that there is some definite light at the end of the economic tunnel. Possibly as soon as August. The… Continue reading
Is that light at the end of the tunnel? Each day the number of positive reports we are seeing and hearing about the state of the staffing industry continues to grow. While no one is brave enough (or foolish enough) to say we are out of the woods, there are finally reasons to be a… Continue reading
In order to rank highly in search engines, one key element is adding relevant keyword laden content. But getting traffic to your site is just the first step. Once there, you want visitors to take action. Here are a few tips to help you write engaging copy that elicits action from your website visitors: Connect… Continue reading
Q: Where can I get photos for my Staffing Website? A: With the seemingly limitless capacity of the Internet and the efficiency of search engines, you might think that locating photography for your website or marketing materials is a breeze. Do a quick image search on Google, and you’ll find hundreds of photos you can… Continue reading
One of my clients recently asked me, “Should I be using Twitter to promote my e-newsletter?” Of course! Email and social media are proven to be stand alone successful marketing tools. And when you put them together, they become even more powerful. For your newsletter, I would recommend tweeting a link whenever you send out… Continue reading
Google. LinkedIn. Facebook. Twitter. Ning. Wondering how to best leverage search engines and social media for your staffing firm? Join our SEO and social media experts as we walk you through the process we follow to help our clients rank higher and maximize the impact of their social networking efforts. This webinar is intended for… Continue reading
Marketing through a recession is a proven business strategy for many staffing companies. It’s the reason they made it through the last time, and why they’ll hit the ground running at the end of this one. Simply, you cannot become invisible, especially when your clients aren’t hiring, because the minute someone has a hiring need,… Continue reading
Yesterday I attended a webinar about SEO and website re-designs. As a programmer/designer at Haley Marketing, I thought that this was important webinar to attend to make sure our SEO practices at Haley are in check with the rest of the SEO world. I was pleased to find out they are, and I was also… Continue reading
