David just shared a great article with me on why staffing companies should forget about cold calling as a sales tactic. I know I have personally talked with many staffing firms who list cold calling as their only sales/marketing tactic. It makes me cringe more than a Red Sox fan hearing the name Bucky Dent. (BTW, Yanks 13 Red Sox 6, ahhh ha ha ha)
So I wanted to pass along the link to this article that was written from an HR professional’s perspective. I’ll just warn you ahead of time…it’s not pretty. Those who can’t handle criticism should not click this link. However, if you truly care about the reputation and future success of your firm, this is a must read!