We’re very excited to speak with Mike Cleland, founder of Charted Path and author of “Breaking Through: Leadership Disciplines from Top Performing Staffing Firms”. In this episode Mike and I discuss: The biggest mistake staffing leaders make Biggest key to sustained growth for staffing firms Is metrics based management a double edged sword? How staffing… Continue reading
Matt Kolinski (USA Staffing Services) joins us to talk about his unique business model. We’ll also discuss: What kind of challenges did this unique business model present? What does he wish staffing firms did more of? The #1 piece of advice he would give entrepreneurs or start ups in the staffing industry Does he consider… Continue reading
Yes, it’s my birthday. I’ve reached an age where I’m not all that excited about the calendar marking another year gone. But I still appreciate when people take time out to say “Happy Birthday.” Not surprisingly, there have been a lot of nice messages from friends on Facebook. I’ve received a few emails as well…. Continue reading
Sometimes, we at Haley Marketing have really great ideas. Sometimes, we learn about others’ great ideas – and then have to share them! I recently read a great guest post by Greg Meyer on how to become a WOW-maker. I know the title sounds a bit suspect, but Greg’s ideas certainly aren’t. In fact, he… Continue reading
Did you know that only 27% of B2B leads are sales-ready when first generated. (Marketing Sherpa) This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. So how can a staffing firm nurture sales leads? Keep calling. While the “just checking-in” calls are… Continue reading
If you’re an owner or a sales rep for a staffing firm you’ve probably heard the phrase, “We’re not hiring” too many times over the past year. But maybe things are starting to turn around. One of the best features of our HaleyMail service is the ability to see what specific links recipients are clicking… Continue reading
David just shared a great article with me on why staffing companies should forget about cold calling as a sales tactic. I know I have personally talked with many staffing firms who list cold calling as their only sales/marketing tactic. It makes me cringe more than a Red Sox fan hearing the name Bucky Dent. … Continue reading
