Merry Xmas from your Haley Marketing Advisors
The team of Marketing Advisors here at Haley Marketing wanted to share a special holiday message with you… Send your own ElfYourself eCards Happy Holidays!!!!
Monthly Archives: November 2009
Another Justification for Using Staffing Services
Top performers also focused more intensely than low performers on staffing projects with the right people: 47% of the former researched employees’ skill sets before the project kicked off to ensure the project team was well-rounded. None of the low performers did.
This is a great tidbit to share with your prospects. A project staffing company could provide the testing, and the staffing needed to ensure a well-rounded team, which in turn raises the likelihood that the project will be successful. Who wouldn’t see value in that?
How to write great copy for the web
You want your website to be informative-right? So you should include as much information as possible on the page-right? Wrong! We work on hundred of staffing website projects a year and writing the copy is often the longest and most time consuming of the entire process. Often times clients treat website are treated as online… Continue reading
Vectors vs. Bitmaps
Image Formats Explained Digital artwork is handled in two basic formats, vector and bitmap (also known as raster images). There are a variety of graphics applications available, which are free, to generate and edit one or the other types of files. We primarily use the Adobe Design Suite of products (Photoshop and Illustrator), which allow… Continue reading
Great Facebook Marketing Strategy for Ikea
I am a BIG Ikea fan. From my long past graduate school days when super-cheap was all I could afford to my current parenthood days where attractive and inexpensive is a winner for my kids, I have been a long-time Ikea shopper–and admirer. But the furniture is just a small part of what I love about… Continue reading
Brand Consistency On LinkedIn
LinkedIn is a very popular social network for businesses and professionals. Use the site’s search engine for your company and you may be surprised at the number of employees using LinkedIn. I came across some good information about ensuring your company brand is consistent among all company users. While mainly used for networking and business development, LinkedIn… Continue reading
Logo Design Resources
Here’s a link to a logo design blog, which features some excellent information and resources for corporate identity: LogoDesignLove While it’s aimed primarily at creative professionals, this site does offer some insight to non-designers about the design process. It’s run by a prominent logo designer from Ireland, David Airey. You can access his personal site… Continue reading
Time to Start Blogging and Using Social Media? A Compelling Case for Staffing Firms
The Center for Marketing Research at University of Massachusetts Dartmouth just released an in-depth study of how the fastest growing private companies use Social Media to market their businesses. Here is a summary of interesting findings from the study: Over 90% of Inc. 500 companies use social networks for marketing and branding. 75% of all responding… Continue reading
Ask Haley: News on the Social Media Frontier
Q: What’s new with social media? A: I’m sure you’ve heard the term “bleeding edge” and are familiar with the plight of the “pioneers” who took on technology before it had been proven. Web 2.0 and social networks are great examples of this. How many people spouted the uses of Web 2.0 but couldn’t even define… Continue reading
Tracking Social Media Conversations About Your Staffing Firm
Shhhh! Be very, very quite. Do you hear that? People right now are talking behind your back. And if you don’t start paying attention you may miss out on a great sales and customer service opportunity. With today’s social networks, it’s easy for someone to become your biggest proponent, or your toughest critic. The key… Continue reading
When is the best day to send email? (Take 2)
Oh the $1M question! The Marketing Advisors at Haley get asked this question a lot! Here is why it’s such a hard question to answer… Tuesday Afternoon Recently I attended an educational webinar on email marketing. One of the points that the presenter mentioned over and over again is that “Tuesday afternoons from 10am-2pm is… Continue reading
Average View and Click Through Rates – A New Report
Many of my clients ask me the average views (open rate) and clicks (click through rate) they should expect when sending a newsletter or other mailing. I recently came across the Epsilon’s quarterly US email benchmark report for Q209. This study compiled 6.5 billion emails sent across multiple industries and 200 clients. Findings concluded that… Continue reading
So You Think You Can Interview
Think your interview skills are top notch? Do you find the best of the best–the perfect fit–every time? Bet you have some tough questions in your arsenal….
Just for fun, here’s a collection of 15 Google Interview Questions That Will Make You Feel Stupid. Go ahead, give them a try….
Ask Haley: 10 ways to re-energize your sales team!
Q: I enjoy your newsletters and respect the way you have really “entrenched” yourself in our industry. I am giving a seminar today on motivating and refocusing salespeople and recruiters as many feel beaten down. Could you shoot me a couple of your thoughts, suggestions or anything else you have heard from other people in… Continue reading
Good News For the Staffing Industry!
Finally some good news for the Staffing Industry! How good? How about this prediction… “The Bureau of Labor statistics predicts more blistering growth ahead. The temp industry is projected to be among the fastest growing in the country, expected to add 691,500 jobs by 2016, rising to a level of 4.3 million that year —… Continue reading
Extreme Makeover Home: The ultimate staffing success?
My family and I are big fans of the show Extreme Makeover Home Edition, and this week, the cast and crew are in my hometown of Buffalo, New York. Ty Pennington and the design team have tackled a tough project – a run down house in a part of the city that most Western New… Continue reading
