LinkedIn is a very popular social network for businesses and professionals. Use the site’s search engine for your company and you may be surprised at the number of employees using LinkedIn.
I came across some good information about ensuring your company brand is consistent among all company users.
While mainly used for networking and business development, LinkedIn can be a great brand building tool when used properly.
Each person on LinkedIn has a profile. Look at your employees’ LinkedIn profiles, do they describe your company in a consistent manner?
If not two things come to mind.
1) If they aren’t describing your company on a consistent basis on LinkedIn you can be confident they are describing it consistently in person either. Which may mean they do not have a clear understanding of your brand.
2) You are missing out on a simple, free branding opportunity.
Help your company maintain a consistent message in the market by making sure your employees use LinkedIn and describe your company in the same manner.
Just like any marketing tool your presence on these business social networks needs to be consistent and you can’t leave it to chance.
Using LinkedIn to support your brand position is a simple way to help you market smarter.
If you would like to discuss how your staffing firm can become more involved in social media just give me a call at 888-696-2900 or email me at [email protected].