Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Don’t let the title of this post get you down – it may actually inspire you! We’ve scoured our blog archives and are republishing some of our top blog posts from before and during the Great Recession. While some of the marketing advice may be a bit dated, most is highly relevant as you look… Continue reading
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
Over the past few years, there has been an emphasis on minimalism. On analyzing your life to examine what adds to your happiness and success and what weighs you down. If you have read Leo Babauta’s Zen Habits blog or picked up Marie Condon’s The Life Changing Magic of Tidying up, you’ve probably learned a… Continue reading
When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can use in the office. Take these important lessons from the hit fantasy series based on the books of George R.R…. Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
I’m Jenn Paterson, Haley Marketing Group’s new Senior Designer. I’ve been in design and advertising for more than 15 years and have developed a very specific philosophy about design. It has to be effective. Of course I am quite interested in esthetics and good design principles, but I have always viewed myself as a visual… Continue reading
A mechanic called one of his customers after a check bounced. “The check you sent me to pay your bill came back!” he yelled. The customer replied, “Well, so did all my car problems that you fixed!” (Cue rimshot) Websites are like cars. They start to depreciate in value the second you drive off the… Continue reading
Right now, in the world of graphic design, there is an interesting battle taking place between instincts and analytics. Data is plentiful and shapes everything around us. It is constantly being collected with every split-second that someone stays on a website (or doesn’t) and is instrumental in decision-making but is it an end-all substitute for… Continue reading
In a previous article, I detailed different file format types for your staffing company’s logo. However, many of you are initially asked by someone on our team to provide your logo to us as an “AI” file. So what exactly is an “AI” file and why does Haley Marketing Group prefer that particular file format?… Continue reading
Since we got such a great reaction from our Lunch with Haley recap webinar of Staffing World I thought I’d quickly share a few of my lessons from the conference. Take care of your brand, value your candidates – Good and bad experiences get shared in social media realm, however more bad than good seems… Continue reading
As social media becomes more prevalent in our lives—not to mention a great tool for your marketing strategies and to engage with your audience—more and more businesses are wary of this new frontier. Sensational news headlines, like the Anthony Weiner story, do not help the situation. If high-profile, public figures misuse social media, how are… Continue reading
Q: I am looking for new ways to recruit for a very specific position. Do you have any ideas on how to get in front of a specific audience cost effectively? For example, I am looking for Certified Dietary Managers for Dining Services Director positions in senior living facilities. Any suggestions? A: With technology today,… Continue reading
