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Lessons for Staffing Firms from the Great Depression [REVISITED]

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Don’t let the title of this post get you down – it may actually inspire you!

We’ve scoured our blog archives and are republishing some of our top blog posts from before and during the Great Recession. While some of the marketing advice may be a bit dated, most is highly relevant as you look for ways to survive in our current economy.

The takeaway from this post from 2009?

Big recessions can create big opportunities for your staffing firm – if you invest in the right strategies.

If you’d like to discuss the best strategies for managing this downturn…


We created a Slack group to help the staffing industry come together to deal with the challenges we are all facing. The group is a place for staffing professionals to discuss sales, marketing, recruiting, technology and other issues that are impacting your company. It is completely free to participate, and just one more thing we’re doing to help staffing professionals thrive in this economy.

Now, here’s my original blog post from 2009:

What a breath of fresh air! 

I’ve had enough of our steady diet of media fed negativity about the economy. Yes, it’s bad. Yes, it may get worse. But enough with the bad news already.

The solution for your staffing firm is not going to be found by focusing on what’s wrong…or waiting for the next government handout to help your clients.  The solution is going to come from where it…and most jobs…always comes from – entrepreneurial and innovative thinking.

I was thrilled to read a positive take on the opportunities created by the current economic climate.  The following is a brief excerpt from Innovation Lessons from the 1930s presented in the McKinsey Quarterly:

The experience of the 1930s also illustrates a broader point. Although deep downturns are destructive, they can also have an upside. The Depression-era economist Joseph Schumpeter emphasized the positive consequences of downturns: the destruction of underperforming companies, the release of capital from dying sectors to new industries, and the movement of high-quality, skilled workers toward stronger employers. For companies with cash and ideas, history shows that downturns can provide enormous strategic opportunities.

While this article had nothing to do with staffing or recruiting, it highlighted the fact that big recessions create big opportunities. The companies that just batten down the hatches may survive…but they are not as likely to prosper as those that make smart investments in creating new technologies, developing new services, and maintaining an aggressive approach to innovation.

Your success may lie in reinventing your own business…or simply becoming a top service provider to technology innovators who are going to reinvent their businesses.

Haley Marketing is here to help.

Whether you want to capitalize on a new opportunity or have immediate challenge to address, we’re just a click or a call away.

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