Social Media Marketing is no longer just a fad that businesses are experimenting with. According to a study Marketing Sherpa recentely conducted, many companies will be using social media in 2010 as a tool to drive business growth and reach strategic business objectives.
The top 5 social media marketing objectives include:
- Driving more traffic to corporate websites
- Increasing lead generation
- Increasing sales revenue
- Improving search rankings
- Improving brand and product reputations
Here is the complete list: