Social Media Marketing – Goals and Objectives for Staffing and Recruiting Firms

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Social Media Marketing is no longer just a fad that businesses are experimenting with.  According to a study Marketing Sherpa recentely conducted, many companies will be using social media in 2010 as a tool to drive business growth and reach strategic business objectives. 

The top 5 social media marketing objectives include:

  1. Driving more traffic to corporate websites
  2. Increasing lead generation
  3. Increasing sales revenue
  4. Improving search rankings
  5. Improving brand and product reputations

Here is the complete list:

Social Media Marketing Metrics

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