Social Media Lead Generation

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By now most of you understand the importance of social media, the need to engage your customers, clients and prospects. And you most likely manage several social media accounts to accomplish this.

However, you are probably also wondering how effective it really is. What is the best way to use social media to engage prospects and turn them into sales?

I recently came across this article providing great advice on the best ways to accomplish just that:

The 8 Steps of B2B Social Media Marketing

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