Have you ever contacted a company with a question or problem? Any company? Our own Rachel Gottlieb recently shared stories of some poor service she received at local eateries. And in both instances, Rachel addressed the problem by contacting the companies individually. Just like Rachel, consumers across the country are receiving mixed service results, and… Continue reading
Way to go Team Haley! 11 riders joined in for a 20 mile bike ride to support cancer research at Roswell Park Cancer Institute. While the weather conditions were less than ideal, the rain held off and all our riders made made it to the finish line (although our littlest rider did lose a… Continue reading
Social media sites present businesses with a great opportunity to enhance their customer service efforts. They can also become a major liability for companies who ignore customer service issues that arise on those pages. I’ve recently encountered examples of both. A recent lunch outing with my Haley Marketing colleagues brought us to the local Panera… Continue reading
Q: My firm is considering a new direct mail campaign. What steps should we take to ensure its success? A: In my experience with direct mail, the biggest key to success is getting buy-in from your sales team. Just sending out a series of postcards and hoping for the phone to ring is not enough…. Continue reading
As social media becomes more prevalent in our lives—not to mention a great tool for your marketing strategies and to engage with your audience—more and more businesses are wary of this new frontier. Sensational news headlines, like the Anthony Weiner story, do not help the situation. If high-profile, public figures misuse social media, how are… Continue reading
A study released by the Pew Research Center detailed some interesting statistics on social media users and on how social networking affects our lives. Here are a few of the highlights that are very relevant to the staffing and recruiting industry: Your target audience makes up the majority of social media users. Think about the… Continue reading
Q: We’re about to design a new website for our staffing firm. How important is the copy — do people even read it? A: Although I may be slightly biased (I am a writer after all), to answer your question, yes, copy matters…a lot! Great copy is a difference maker. It tells a story. It… Continue reading
One out of two men and one in three women in America will be diagnosed with cancer in their lifetime. Most of us know someone who has successfully battled cancer. We also know someone who has had their life taken by it. On June 25th, Haley Marketing employees will be cycling 20 miles in The… Continue reading
