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Ask Haley: Is your staffing website making you money?

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A Killer Staffing Website is More Than Just Another “Pretty Face.”

Q: My website looks nice, problem is, it isn’t getting any traffic–nor people to pick up the phone.  How can I make my website work for my staffing firm?

A: Is your staffing website getting clients to call?  Lowering your recruiting costs?  Generating new sales leads every day?


Well, your website can – and should – be making your staffing company a lot of money.  If it’s not, it’s time you expect more from it.

It doesn’t take a huge budget to create a successful website, but it does require careful planning.  See, a killer site is more than just pretty, high-tech or outrageous – it’s a site that accomplishes your goals.

So don’t put the cart ahead of the horse.  Plan carefully!  Before you hire a website designer, pick slick colors or write the first sentence of copy, determine which of these goals are most important to the success of your staffing service:

  1. First impressions.  If your site does not instantly make the right impression, you’re going to have a much harder time selling and recruiting.
  2. Positioning.  Beyond making a great impression, your website should clearly and convincingly differentiate your staffing firm.
  3. Credibility.  Staffing is a relationship business.  And relationships are built on trust.  Your website should showcase your expertise, prove your value and demonstrate your trustworthiness.
  4. Education.  Your site can help you teach people when, why and how staffing can be used as a strategic tool to solve business problems.
  5. Enhance/streamline the service process.  A killer staffing website should make it easier for people to do business with you, saving them time while reducing your service costs.
  6. Improve the customer experience.  Tools like surveys, online training/testing, client extranets, email newsletters and automated service announcements can greatly enhance the quality and consistency of your service.
  7. Promotion and lead generation.  A killer website is an efficient machine that works for you 24/7/365 to attract prospects, enhance relationships with existing clients and generate more candidate referrals.

At the end of the day, a killer staffing website is the one that gets the best results.  And that always starts with careful planning.  We know, because it’s our specialty!  Haley Marketing Group offers a range of services – including killer website development – to meet the marketing goals and budgets of all kinds of staffing firms.

Take a look at some of our best staffing website samples, learn more about our marketing services for staffing companies or email us at [email protected]  for a complimentary website audit!

We’ll help you develop a killer site that’s way more than just another “pretty face.”

P.S. Take a look at our guide to creating a killer staffing website for more information.

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