Google is changing the rules…again Actually, Google is always changing the rules. Two years ago, they had a major algorithm update called “Panda.” Last year, their big change was called “Penguin.” These changes were intended to reward websites that produced fresh, relevant content–while penalizing sites that contained low quality content, excessive advertising, and purchased inbound… Continue reading
Monthly Archives: March 2013
We invite you to join us for our next Lunch With Haley: How to Rank Well in Google in 8 Steps! At Haley, we have helped hundreds of staffing and recruiting firms improve their search engine rankings. In this webinar, we’ll share the eight keys to ranking well in Google and driving more traffic to… Continue reading
At a rapidly growing rate, social media is becoming more and more important in how your firm is found online, as well as a key aspect of your marketing plan. Social media is an excellent way to engage and nurture relationships with your professional network. However, social media is growing at such an alarming rate… Continue reading
Whenever I hear the word “triage,” I automatically think of M*A*S*H‘s Hawkeye Pierce hastily surveying a tent full of injured soldiers. He’d peer under blankets, check vital signs and ask troops: “Where does it hurt?” to make sure that the most critical cases were dealt with first. Triage is obviously essential in a field hospital. … Continue reading
The American Staffing Association has debuted a very handy calculator for estimating costs relating to the Affordable Care Act. According to their release: It is based on the very latest government rules and guidance. It was expressly designed for staffing firms by industry experts and tested by staffing firm owners in various sectors of the… Continue reading
We invite you to join us for the next Lunch With Haley: Lessons from the 2013 Executive Forum! Staffing Industry Analyst’s Executive Forum is one of the premier events in the staffing industry. It’s where the industry’s thought leaders come to discuss the trends affecting our business. This year we sent three team members to… Continue reading
Q: Hi Brad, I just discovered some great webinar archives such as Social Relevance in the Idea Lab on the Haley Marketing website. Thank you for the great info. It confirmed that I need to get my business onto various social media platforms. You have inspired us to get on board. Would you say that… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
Haley was proud to be a finalist for Buffalo Business First’s 2013 Best Places to Work. Here’s us walking the plank at the pirate-themed luncheon. ARRRRGGGHHHHH!!!!!!!
What’s your favorite way to open up a conversation with a prospect? Over the years, I’ve had dozens of staffing sales reps call me, and more often than not their opening line is one of the following: Are you the person who makes staffing decisions for Haley Marketing? Do you currently use staffing services? I… Continue reading
Yes, really. Over the years, I’ve heard a ton of reasons why staffing and recruiting firms don’t design and implement formal customer service training: We don’t need it. We only hire sales and service staff who are friendly, respectful and solutions-focused. We don’t have a budget for it. We don’t have the time for it…. Continue reading
This is probably the mantra you go by in your staffing company right? Well, after you’re done laughing and rolling on the floor, read on! The top companies in the world invest heavily in their culture and they reap the rewards. John Cotter, a noted business author and expert on organizational culture did a ten… Continue reading
I’m reminded of something I’m sure most of us have heard from our parents while growing up, “Don’t touch that! You don’t know where it’s been”. Well, this can also apply to imagery for your marketing materials. With the convenience of doing image searches through the web, we are constantly given more and more opportunities… Continue reading
Logic Consulting Group wanted a more contemporary look for their website to match the high-tech clients they serve and to properly position themselves against their competition. Top-level SEO and a slideshow were added to increase their search presence. The copy for the site was revamped extensively and better addresses a higher-level audience.