Google is changing the rules…again
Actually, Google is always changing the rules. Two years ago, they had a major algorithm update called “Panda.” Last year, their big change was called “Penguin.” These changes were intended to reward websites that produced fresh, relevant content–while penalizing sites that contained low quality content, excessive advertising, and purchased inbound links. These changes completely redefined the strategy you need to use for SEO.
For SEO geeks: Read more about Penguin and Panda here>
According to Google watchers and insiders, both the Panda and Penguin algorithms are going to get a major update again in the VERY near future. While no one knows exactly what’s coming, the general consensus is that Google will be going after content spammers and link networks…and once again, your SEO strategy may need to change.
So if you’re not an SEO geek, what should you do?
I just read a great article on Search Engine Watch about trends in SEO and what small business owners can do (check it out here – it’s in plain English!).
The article offered some excellent suggestions on improving SEO, using PPC to make your online marketing more effective, and a really clever strategy they called “Newsjacking.”
The bottom line: quality content is the key to SEO
According to the folks at Search Engine Watch, marketers need to transform their SEO efforts to focus on content marketing–producing high quality information that your clients (and candidates) want to consume. Information you can post on your own website and syndicate (distribute) to others to drive more traffic (and quality inbound links) to your site.
Want to know more about SEO for Staffing?
Join us on Thursday April 11 for our next Lunch with Haley webinar:
How to Rank Well in Google in 8 Steps.
