What is Search Engine Optimization and How Do We Get Started?
Rapid Fire: The Best Places to Learn About Social Media and Digitial Marketing
How Your Personal Brand Can Lead to More Applications and Better Candidates
On this episode of InSights, Brad Bialy and Matt Lozar discuss: Three ways to improve your blog’s search engine optimization (1:15), whether or not staffing and recruiting firms should be allocating time and resources on Instagram (10:03), important changes you need to be aware of if you’re advertising jobs on Facebook (17:17) During segment 1, Content Blueprint, they’re joined by Joe Ray,… Continue reading
A very special episode of Secrets of Staffing Success, where we take your question! I’m joined by Brad Smith our Director of SEO & Social Media. Some of the questions we tackle in this episode… What are the three most important areas we need to focus on for successful SEO program? In the past 6… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
Many staffing firms are happy to see a nice spike in website traffic. After all, if you get more people to your website you should get more applications. You should see more online form submissions. You should get more interest from employers. Right? Well, that all depends on whether you attract the RIGHT people from… Continue reading
SEMrush, one of the leading search engine marketing tools (and one of the tools Haley Marketing uses), recently did an audit of 100,000 websites and 450 million web pages to examine the biggest on-site SEO issues. They found a lot of the same issues popping up on many sites. As a staffing and employment agency,… Continue reading
Search engine traffic remains one of the biggest drivers to staffing and recruiting websites. Targeted search traffic is also one of the highest converting sources of traffic (right there with social media) for staffing and recruiting firms. If you want to attract more candidates and clients that convert, you need a search optimized website. Well… Continue reading
A recent survey of 286 marketing, sales and business professionals (conducted by Ascend2) highlights the most effective, and most difficult, SEO tactics for businesses. Key Takeaways for Staffing Firms: Relevant Content is Key The survey respondents noted that “Relevant Content Creation” is the single most effective SEO strategy today. This isn’t surprising. For the last… Continue reading
For Immediate Release May 20, 2013 Williamsville, NY Free 2013 SEO Guide for Staffing Firms Haley Marketing, the largest content marketing and website development firm serving the temporary staffing and executive recruiting industries, announces the release of an updated, Staffing Website Optimization 101 Guide, an introductory guide to search engine optimization (SEO) specifically for staffing… Continue reading
Matt Cutts, the head of Google’s Web Spam team, announces some changes to Google’s search algorithm coming in the next few weeks and months. Here are some key takeaways: Google will be taking a closer look at inbound links to determine if they are valid inbound links or paid links. The more high-quality, non-paid inbound… Continue reading
A: First off – I’m happy that you are making sure your information is being correctly displayed on Google, Bing and Yahoo! When your information is correct, it makes it easy for prospective clients and job seekers to find your site. When it is incorrect, it may drive customers away to a competitor, because they… Continue reading
Google is changing the rules…again Actually, Google is always changing the rules. Two years ago, they had a major algorithm update called “Panda.” Last year, their big change was called “Penguin.” These changes were intended to reward websites that produced fresh, relevant content–while penalizing sites that contained low quality content, excessive advertising, and purchased inbound… Continue reading
Q: When people go to Google to search for our office, they end up with a very old address. How can I fix this? A: This is something called a Google Places page. It’s a page about your company that Google created and it’s tied to Google Maps. It’s important that this information be correct,… Continue reading
Daley And Associates, a Boston-based firm specializing in the placement of high-level executives in legal, IT, accounting & finance and healthcare administration, needed a website to serve as the central “hub” for their marketing efforts. This highly-specialized firm was not only looking to update their website and refresh their image, but they also wanted to… Continue reading
One Overlooked SEO Optimization Technique that Will Instantly Optimize Your Blog for Search Engines We know a blog is a big help when it comes to Search Engine Optimization (SEO). But one thing that is commonly overlooked is the URL of each blog post. On many blogs, each piece of content is given a number…. Continue reading
Q: As we are working on the revamp of our website, I would like to begin collecting information through the process using Google Analytics. Have you seen any problems or negative feedback regarding using this service? How invasive is the program? Any information you have would be greatly appreciated. A: We have installed Google Analytics… Continue reading
