Ever since the story broke about the Arizona restaurant owners featured on Gordon Ramsey’s Kitchen Nightmares I was all prepared to write a blog post on the importance of protecting your online persona. However, someone beat me to it. So instead of reinventing the wheel I’ll just provide you a link to the article.
http://news.yahoo.com/restaurant-learns-online-reviews-break-072759344.html
The article provides some great advice on why you should be keeping a watchful eye on reviews written about your business and also gives some tips on how to properly deal with bad reviews.