Best practices are- well- just that, the best way of doing something. At Haley, we’ve been talking a lot lately about how to write an awesome blog post. If you haven’t seen it yet, be sure to check out Mandy’s advice on the anatomy of a blog post and a great strategy to keep your content on… Continue reading
It’s getting hard to find talent. And while that may be a good thing for the staffing industry as a whole, there’s nothing worse for your business than an unfilled job order. How do you get more qualified candidates to apply? Step 1: Update your website to maximize response Promote jobs on your home page…. Continue reading
That little blinking cursor is mocking you again. It’s time to craft your next blog post, and you have no idea what to write about. Sound familiar? Then keep reading. In my last post, I shared a few tips for how to structure a blog post that: captures attention; delivers value to the people you… Continue reading
Twitter Reaches 10,465 People in Real Time Yesterday, our very own Jenny Keller presented an awesome presentation on PPC for Staffing. If you missed our Lunch with Haley webinar, you can watch the recording from our Freebies (available after 5/20). At Haley Marketing, we’ve been a long-time believer in the value of webinars. For more… Continue reading
Your staffing firm probably does a fantastic job supporting the customers who buy your services (after all, they’re the ones paying the bills, right?). But as I explained in my last shareworthy service post, your team should treat co-workers as well as they’d treat a new client. Doing so increases morale. It improves performance and… Continue reading
Google is the number one place employers and job seekers go to when looking for a staffing firm. How can you ensure you are at the top of page 1? With PPC, that’s how! PPC (or pay-per-click advertising) is an ideal tool for sales lead generation and recruiting. And it can be used (VERY COST EFFECTIVELY)… Continue reading
Grab your scalpel. Don’t worry, there won’t be any blood. But we are going to do a little “dissecting” today – to find out what makes a great post, well, great! A Great Blog Post Starts with Good Bones A blog full of well written, informative and engaging posts can be a real workhorse for… Continue reading
Staffing Today banner ad…crash and burn Today was supposed to be a big day. Our first ad appeared in Staffing Today. As marketers, we know the importance of making your marketing stand out. And with banner ads, where click through rates average less than 2%, you really have to do something special to get people… Continue reading
Point Staffing Services is the exclusive temporary staffing firm servicing Southern Auto Sales, which is the largest independent auto auction in the United States. Point Staffing and Southern Auto have been working together for almost 30 years. Point Staffing Services is located onsite at Southern Auto and coordinates the recruiting, screening and hiring of temporaries. Point Staffing also… Continue reading
Marketers are constantly told to break everything into “snackable” content – short, attention-grabbing tidbits of information. We even published an article recently declaring the average attention span of a human as eight seconds. You’re probably thinking of three other things even while you finish this paragraph – it’s ok, I won’t take it personally. These… Continue reading
Last month, TERRA Staffing became the first company to use Haley Marketing’s new Talent Showcase tool–a platform for skill marketing candidates with a Pinterest / Online Staffing feel. And so far the results have been excellent. In the past 30 days: 182 unique visitors to the Talent Showcase. 0% bounces. Only 12% exit the site… Continue reading
When a co-worker walks into your office with a request, do you treat that person as well as you’d treat a new client you’re trying to land? You should. When employees follow the “golden rule” – treating fellow staff members the way they’d like to be treated – it’s more than just polite or politically… Continue reading
