You are most likely paying good money for your booth rental, so you might as well do what you can to make it a successful marketing campaign. Here are some tips to help you begin planning for your next trade show:Set clear objectives. Establish what you expect as a reasonable result from participating in the… Continue reading
Q: David, We are looking to improve our search rankings and have heard that creating more inbound links can help. We continually get requests from other companies that are looking for good tips, best practices, articles they can share. Is writing content like this something you would suggest? A: We typically don’t write articles just… Continue reading
When I studied a foreign language in high school, I struggled. Not because it was difficult, but because I never felt like I had enough information to move through the tasks assigned. Often we were given vocabulary words and a story that was about a paragraph in length, told to memorize the story and then… Continue reading
Content Marketing 2014: New Strategies for Sales & Recruiting What is content marketing? How does it differ from email marketing? In this one-hour presentation, we’ll show you how email marketing and content marketing go hand in hand. You’ll see how to determine the best content, frequency and timing for your emails and content marketing–and how… Continue reading
Every business with an online presence wants higher rankings in search — particularly Google search. That’s not the big secret here, but how it’s actually accomplished is. Local SEO success requires a game plan, and the execution of that plan to perfection so you can maximize the amount of keyword terms you rank highly for…. Continue reading
I’m Jenn Paterson, Haley Marketing Group’s new Senior Designer. I’ve been in design and advertising for more than 15 years and have developed a very specific philosophy about design. It has to be effective. Of course I am quite interested in esthetics and good design principles, but I have always viewed myself as a visual… Continue reading
WHY DON’TPEOPLE LIKE ME!? We’ve all been there. You spent 20 minutes working on a Facebook post. You added strong copy with a bold call to action. You proofread your copy. You looked away and proofread it again because you swore a word didn’t look right to you. You added a great custom graphic. “People… Continue reading
One day last week on the way to work, I was treated to Chopin, which lasted for the entire ride in (thank you satellite radio). As I was driving, I rolled down my window and let the wind blow through my fingers. Then I remembered every ride I’ve ever had in a convertible (and then… Continue reading
Love a good story? I do – especially when it demonstrates a shareworthy service principle. I recently came across an article on the mental_floss site that presented 11 of the greatest customer service stories ever. I’ve chosen three of my favorites and summarized them below. If you need a quick break and want to smile,… Continue reading
We were honored to be nominated to do the ALS Ice Bucket Challenge from Avionte Staffing Software. We had a lot of fun with it (watch below!) and challenged our friends at Wood Personnel Services, Berks and Beyond Employment Services, Inc, PrideStaff, ABR Employment Services, the American Staffing Association, and Staffing Industry Analysts. We… Continue reading
In this special Lunch with Haley guest speaker John Rutledge from Assurance gives key points, strategies and action steps on the ACA for staffing executives.
At Haley Marketing Group we love it when our clients come to us with unique challenges! @Work asked us to create a website that would attract clients, candidates, and potential franchisees. AND they needed it to present a unique corporate image while keeping each division’s identity intact. No sweat right? (Our designers are shaking their… Continue reading
At Haley Marketing, we frequently have clients who can’t quite answer the question: “What is social sharing?” After we spend some time with them, all of our clients should be educated on the importance of a social presence and know exactly how and what to share. But knowing is one thing… doing is another. “We… Continue reading
More than Random Acts of Kindness! Thank you for your helping our Hive (and many others). In 2012, HMG donated a beautiful website to our 501c3 Charitable Foundation. Since then, we have helped raise over $50,000 for other charitable causes, like Phoenix Children’s Hospital, American Cancer Society, and others. In addition, we have impacted thousands… Continue reading
Kaboom! A placement just blew up in your face and now you have an irate client. A really, really angry one. Upset staffing clients are, unfortunately, a fact of life in business. Whether it was due to an error on your staffing firm’s part, or you’re entirely blameless, one thing’s clear: you need to defuse… Continue reading
Need-to-Know Information for Anyone Doing Email Marketing As of July 1st, Canada began enforcing a new law that impacts anyone doing email marketing with contacts in this country. This information is important for every staffing firm mailing to a contact in Canada, whether they are a client or candidate. The Canadian Anti-Spam Legislation (CASL) is… Continue reading
